Y A S M I N W A T K I N S Q3. What have you learned from your audience feedback?

To complete this question, I went through my blog posts with the Research and Planning label to reflect back on the audience feedback I had received during planning and post-production. This introduced me to my early primary research using Obsurvey, PowerPoints Id presented to the class for feedback on my initial ideas and feedback gained from social media after and during the construction process of my trailer.

Obsurvey results For a potential target audience, I found that: Age demographic was conventionally between the ages of 15-25, however we decided to give our film a 12A rating to widen our target audience. Employment demographic was students/ part-time workers, which meant they would have extra money to go to the cinema with Furthermore, they regularly visited the cinema and watched trailers. In hindsight, I should have asked to what extent the ancillary task products persuaded them.

Furthermore, while people preferred Theatrical trailers, there was still a sufficient interest in trailers. The former would have been viewed by more people than teaser trailers would have, thus informed my potential audiences choices in this survey. Moreover, this survey only gave me a limited source of audience feedback data, so I couldnt base all of my planning on what I found, thus had to additionally rely on secondary research into audience expectations.

Magazine pages VS Film Trailer Because I created a media product with a new medium that I hadnt previously used for my construction this year, I had to rely heavily on audience feedback when editing when editing. This was because I had exhausted my resources in the research and planning stages for the creation of my trailer Thus, after I completed several edits of my trailer, I asked for regular feedback to keep improving it

Therefore Thus, I learnt the importance of audience feedback and meeting their expectations, so that I wont alienate them and put them off of the film. This is due to their exposure to media products, and a set of expectations that have developed as a result. Furthermore, I found that my audience understood the enigma codes placed in the trailer, especially the older demographic which showed a wider audience than I had expected.

I realised that the feedback I did receive would have been based on their knowledge of real media products. Therefore, this highlighted the importance of conforming to conventions, because this what the audience would be used to in real media products. Their feedback significantly helped me to tweak the problem.

Problems Highlighted: The potential problems brought to my attention in the later edits were the: Lighting Sound effects/ dialogue Location These put into perspective the main parts of our trailer for the planning process.