Put Your Best Face Forward on the World Wide Web
ACSA VII Regional ConferenceMay 1, 2010
Bob GausmanMatthew Kinzie
Technology is Becoming Ubiquitous
Pg. 17, Tip # 10:
“The Enemy is engaged in this battlespace and you must engage there as well.”
Web 2.0 Definition
Platform For:
Creating
Sharing
Linking
Reviewing
Interacting
By Anybody
A District’s Presence on the Web
Is no Longer a Single Website
Web 2.0 Allows 2-Way ConversationsWeb 2.0 Allows 2-Way Conversations
Superintendentexplains the budget on a Blog
Ning – Connect with Others
While Focused on the District
Common Look and Feel?
Schools Build their own Websites
Real World and Virtual World Overlap
Wiki – Group Contributions and share with Everyone
Moodle: Collaborate with
Students
Yes Company: Promotion on the Front Page
Give Recognition to Your Bloggers
Who Tweets?
Superintendent?
District?
Both?
Foursquare: Micro-blogging by Location
New Jersey School Budget Walk-Out
Social Media Monitoring• Significant Time Investment• Search Categories
– District/School Name– Board Member/Senior
Leadership staff names– Initiatives/Events – Other Districts/Schools
nearby– General Education Terms
• Preferably local Blogs
• Include Common Misspelling
Social Monitoring Tools
• Search Engines for Each Site– Twitter, YouTube, Flickr
• Ehanced Tools for single site– Tweetdeck, Facebook Insights
• Multiple Site Search & Free– Netvibes, Technorati, iGoogle, Google Alerts
• Google: watch for more!
• Analysis Paysites– Radian 6, Nielsen Buzzmetrics, Dow Jones Insight,
Cymfony, INgage
Social Monitoring Metrics
• Sentiment Analysis
• Sphere of Influence
• Number of Mentions
• Trends
Web 2.0 Rules of Engagement
• Be Authentic in your conversations• Post Useful and Relevant Information• Post Regularly and Respond in a Timely Manner• Once Posted, Never Taken Down• Mix Social Media with real world events• Use the popular platforms• Be consistent across platforms• No Spamming
DefineYourGoal
Define Your Audience
Devise a Plan
Activities
Timeline
Measurements
Execute MonitorAdjust
ACSA VII Regional Conference
May 1, 2010
Bob Gausman
Matthew Kinzie
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