Put a Real Smile on your face!Ben Stroud

Concept

We live in quite a harsh economic climate

It’s inexpensive to say thank you, but what if you want to go that extra mile?

Wouldn’t it be great if you could show the world how great your mum/dad/partner/friend/colleague was?

How can we help facilitate that?

Put a Real Smile on Your Face!

Full social support for campaign Landing page for Facebook Drive to ‘nominate a mate’ on our social platforms Dedicated hashtag

Winners encouraged to share pictures/video on their personal Facebook or Twitter (details provided to them in a winners pack)

Two winning pictures to be posted to our Facebook and Twitter accounts per day (AM & PM)

Raising awareness (building Facebook and Twitter followers a bonus – building brand visibilty on social is the priority)

Facebook Landing Page

Pictures

Pictures

And more pictures!

Outcome?

450 people thanked by our audience and Real Radio!

A 51% increase in social media referral traffic to RealRadio.co.uk

35.9m impressions on our status updates on Facebook by 2.6m users

3.5k mentions of the brand on Twitter

740 retweets

Thank you

Ben Stroud

www.thewhatnoise.com

@ben_stroud (Twitter)

Ben.stroud@gmail.com