Pureroots Agro Pvt. Ltd.(An effort to secure rural livelihood through producer collectives)

Pureroots Agro: Purpose and USP

Unique Selling Proposition

• Strong infrastructural services and linkages with service providers to preserve quality• Professional approach to reduce transaction costs• Increased profit margins to producers and buyers• Foster agriculture growth to improve livelihoods of millions of rural producers

Purpose

The main purpose is to strengthen producers-markets relationship and help producers and consumers to benefit through access to improve quality and better priced agricultural commodities

Who are we

Pureroots Agro is a for-profit social enterprise venture incorporated under Companies Act, 1956 (U01122RJ2013PTC042406)

Our Services

Programme Development & Management Services Networking Services Training Services Online Platform for Producer Organizations

Programme Development & Management Services

Livelihood resource mapping & planning Commodity specific value chain mapping &

management Handholding support to producer companies & other

collectives Handholding support to micro, small & medium

enterprises Proposal development & resource mobilization Financial management & Business Plan Development Documentation- Case studies & papers

Networking Services

Database of NGOs/ Individual Experts/Consultants working in rural livelihoods

Database of social enterprises/ producer companies/ collectives

Organizing customized seminar/ workshop/ conferences

Conducting buyer-seller meets

Training Services

Training of Trainers Entrepreneurship Development Establishing & Managing producer Collectives Business Plan Development Monitoring & Evaluation Value Chain Approach

Assignments undertaken

Impact assessment of group based agriculture enterprise (vermicompost) programme, for District Rural Development Agency in Sabarkantha district

Imarted eight days training on “Management techniques for federating farmers into collective agri enterprise” to practitioners from Govt. dept., NGOs, private companies in ollaboration with MPUAT, Udaipur

Preparing Urban Slum Livelihood Plan in Ahmedabad

Our Services on Producer Company Business Development

Technical services tostrengthen business throughmarketing initiatives andimprove internal systems

Hand-held services for sellingproduce – trading,

Methodology e-Utpadak

Our Services: Collectives on www

Creates platform to advertise the

product & services-Collective

Commodity Portfolio

Advertise Collective’s

Achievement & Impact

Technical Service on warehousing

and market development

Pureroots Agro- Key Services

Processing & Branding of the products for a higher return to

the Producer Collectives

Warehousing facility

Trading or options for producer

collectives to sell their produce

Our Approach

Need Assessment-Baseline study Value chain analysis Institutional model

development

Community MobilizationFormation of FPO

Business plan Development

Handholding support to incorporate system and management within the

organization

Financial & Market linkage

Collaboration and Convergence for technical services

Our association with Ambuja Cement Foundation Training and Consultancy services continuing since

2011 Associated with ACF at Rawriyawas and Mundwa in

Rajasthan & ACF Bhatinda in Punjab Type of Services:

1. Training on importance of PC, BoDmobilization, Team Orientation2. Consultancy services on potential livelihood profiling, Value chain study, Producer company financial and sustainability plan development

Value Chain Assessment of Seed Long term plan for the Producer Company Financial Plan for the Producer Company Orientation of company vision to BoD and share it with

the members Producer Company Organizational structure

Development and sharing with team & BoD Exposure of team and BoD to organizations on

knowhows of records maintenance Handholding support on record maintenance Branding of Producer Company

Our Association with ICICI Foundation, Jodhpur

Training on Farmer Interst Group Formation Orientation on Producer Companies Exposure visit to Producer Company Handholding support on FIG formation and Leader

selection Facilitation in Registration of Producer Company

Pureroots in Organizing the NTFP trade channel in Odisha

NTFP products we’re into

1. Terminalia bellerica – (Bahera)- 50 MT2. Woodfoldia fruticosa – (Dhatki/Icheiba)- 20 MT3. Terminalia chebula – (Harar/ Harida)- 30 MT4. Asparagus racemosus – (Satavari/ Iswarjata)- 0.1 MT5. Pueraria tuberosa – (Vidarikand) – 0.1 MT6. Emblica officinalis – (Amla)- 5MT7. Butea monosperma – (Palash/Khakhra)- 0.1 MT

The stakeholders:-

NTFP

Primary Collector

Producer Collective

Private Company

Pureroots

Process we facilitate

1• Collection & processing of NTFP at household level• Deposit the NTFP on weekly basis at nodal VSS by SHG leader

2• Quality checking, Grading & payment to the SHG leader • Transportation of product to designated cluster point

3• Drying & packing of the product at Cluster point• Transportation of the product to the regional hub• Completion of panchayat & DMU papers

4• Aggregation of products at Regional Hub• Tagging of product & verification on random basis• Transportation to company Stock point

Our Partners

BAIF Gramin Vikas Trust Ambuja Cement

Foundation ICICI Foundation MPUAT, Udaipur Shrushti Seva Samiti VIKSAT Ahmedabad

JKAPCL UAPCL DAPCL

Contact us at:-jitendramallick@gmail.comadmin@e-utpadak.com+91-80030-91314