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Pureroots- An Introduction
Transcript of Pureroots- An Introduction
Pureroots Agro Pvt. Ltd.(An effort to secure rural livelihood through producer collectives)
Pureroots Agro: Purpose and USP
Unique Selling Proposition
• Strong infrastructural services and linkages with service providers to preserve quality• Professional approach to reduce transaction costs• Increased profit margins to producers and buyers• Foster agriculture growth to improve livelihoods of millions of rural producers
Purpose
The main purpose is to strengthen producers-markets relationship and help producers and consumers to benefit through access to improve quality and better priced agricultural commodities
Who are we
Pureroots Agro is a for-profit social enterprise venture incorporated under Companies Act, 1956 (U01122RJ2013PTC042406)
Our Services
Programme Development & Management Services Networking Services Training Services Online Platform for Producer Organizations
Programme Development & Management Services
Livelihood resource mapping & planning Commodity specific value chain mapping &
management Handholding support to producer companies & other
collectives Handholding support to micro, small & medium
enterprises Proposal development & resource mobilization Financial management & Business Plan Development Documentation- Case studies & papers
Networking Services
Database of NGOs/ Individual Experts/Consultants working in rural livelihoods
Database of social enterprises/ producer companies/ collectives
Organizing customized seminar/ workshop/ conferences
Conducting buyer-seller meets
Training Services
Training of Trainers Entrepreneurship Development Establishing & Managing producer Collectives Business Plan Development Monitoring & Evaluation Value Chain Approach
Assignments undertaken
Impact assessment of group based agriculture enterprise (vermicompost) programme, for District Rural Development Agency in Sabarkantha district
Imarted eight days training on “Management techniques for federating farmers into collective agri enterprise” to practitioners from Govt. dept., NGOs, private companies in ollaboration with MPUAT, Udaipur
Preparing Urban Slum Livelihood Plan in Ahmedabad
Our Services on Producer Company Business Development
Technical services tostrengthen business throughmarketing initiatives andimprove internal systems
Hand-held services for sellingproduce – trading,
Methodology e-Utpadak
Our Services: Collectives on www
Creates platform to advertise the
product & services-Collective
Commodity Portfolio
Advertise Collective’s
Achievement & Impact
Technical Service on warehousing
and market development
Pureroots Agro- Key Services
Processing & Branding of the products for a higher return to
the Producer Collectives
Warehousing facility
Trading or options for producer
collectives to sell their produce
Our Approach
Need Assessment-Baseline study Value chain analysis Institutional model
development
Community MobilizationFormation of FPO
Business plan Development
Handholding support to incorporate system and management within the
organization
Financial & Market linkage
Collaboration and Convergence for technical services
Our association with Ambuja Cement Foundation Training and Consultancy services continuing since
2011 Associated with ACF at Rawriyawas and Mundwa in
Rajasthan & ACF Bhatinda in Punjab Type of Services:
1. Training on importance of PC, BoDmobilization, Team Orientation2. Consultancy services on potential livelihood profiling, Value chain study, Producer company financial and sustainability plan development
Value Chain Assessment of Seed Long term plan for the Producer Company Financial Plan for the Producer Company Orientation of company vision to BoD and share it with
the members Producer Company Organizational structure
Development and sharing with team & BoD Exposure of team and BoD to organizations on
knowhows of records maintenance Handholding support on record maintenance Branding of Producer Company
Our Association with ICICI Foundation, Jodhpur
Training on Farmer Interst Group Formation Orientation on Producer Companies Exposure visit to Producer Company Handholding support on FIG formation and Leader
selection Facilitation in Registration of Producer Company
Pureroots in Organizing the NTFP trade channel in Odisha
NTFP products we’re into
1. Terminalia bellerica – (Bahera)- 50 MT2. Woodfoldia fruticosa – (Dhatki/Icheiba)- 20 MT3. Terminalia chebula – (Harar/ Harida)- 30 MT4. Asparagus racemosus – (Satavari/ Iswarjata)- 0.1 MT5. Pueraria tuberosa – (Vidarikand) – 0.1 MT6. Emblica officinalis – (Amla)- 5MT7. Butea monosperma – (Palash/Khakhra)- 0.1 MT
The stakeholders:-
NTFP
Primary Collector
Producer Collective
Private Company
Pureroots
Process we facilitate
1• Collection & processing of NTFP at household level• Deposit the NTFP on weekly basis at nodal VSS by SHG leader
2• Quality checking, Grading & payment to the SHG leader • Transportation of product to designated cluster point
3• Drying & packing of the product at Cluster point• Transportation of the product to the regional hub• Completion of panchayat & DMU papers
4• Aggregation of products at Regional Hub• Tagging of product & verification on random basis• Transportation to company Stock point
Our Partners
BAIF Gramin Vikas Trust Ambuja Cement
Foundation ICICI Foundation MPUAT, Udaipur Shrushti Seva Samiti VIKSAT Ahmedabad
JKAPCL UAPCL DAPCL
Contact us at:[email protected]@e-utpadak.com+91-80030-91314