LEAN STARTUPMVP = minimum value product

MDE = minimum desired experienceMCL = minimum cash lost

MBSE = minimum bs to endureMMB = maximum momentum burn

build small to net big, get to conversation at all costs and do it under budget, momentum!

an exercise to see if you can articulatebs until real data arrives

dog and pony parade toolweak communicator

it is not an indicator of momentum

a is crapPITCH DECK

the single greatest thing your startup needs from today to tomorrow and the next is momentum

MOMENTUMis

fun

clarity progress

team synergyiteration

building assets

learning new things

conversation

baking every day of the week

transparency championing value

PROTOBAKE?• minimum value product• minimum desired experience• problem statement• solution story• forces you to be scrappy• accelerated timeline• facilitator of conversation

PROTOBAKEa protobake is a functional code example of something you want to make, built at MVP/MDE level to help facilitate the conversation

between you, yourself, your team, your customers and your investors

BIG KITTY LABS

vision

logistics code

BIG KITTY LABS

8 protobakes acquired by lextant

early bakes:social bookmarking, transcription analysis, voice phone survey, online collaging, RFID database, photo tagging and journaling, twitter CRM tools

2 protobakes commissioned to build3 protobakes in the iPhone app store

in 12 months we baked 18 concepts

3 protobakes in the wild as web apps2+ in stealth mode

PARSEPLZ.COM

HASHPARTY.COM

BORIS

DOKUSHOT.COM

TIXITBOX.COM

GET STARTED

1. get an idea

2. cross examine your idea

3. analyze your thoughts

4. approve or reject

38 notes...

BAKE IT

5. think in pictures

mockups & experience maps

capitalize on imagination andrun with the results

6. visualize the experiencebut map out the guts (data structure)

RADICAL DUDE

dev where ever you canchallenge your teamoutsource with cautionembrace API’sknow the dev landscapebe careful of the equity dance

BAKE IT AGAIN

7. iterate violently

8. collect feedback

9. repeat steps 7-8 a lot

10. celebrate

iterate

feedback

repeat

PROTOBAKEfinal thoughts

learn something newexperiment

collect your assetscap your bakes

be anal about conversationfeedback is a bitch

STEALdare to build in 4 weekscelebrate like a gangstamaintain momentum

RESOURCES

www.slideshare.net/search/slideshow?q=leanstartup

www.programmableweb.com/ steveblank.com/

www.balsamiq.com/

https://www.mturk.com/mturk/welcome

www.usertesting.com/

questions?

bigkittylabs.comDan Rockwell

twitter: @bigkittylabs, @floozyspeak