WHAT IS A PROPOSAL? Proposals attempt to persuade an audience
to take some form of action: to authorize a project, accept a
service or product, or support a specific plan for solving a
problem or improving a situation. (Lannon, p.582) to authorize a
projectaccept a service or product persuade Proposals attempt to
persuade an audience to take some form of action: to authorize a
project, accept a service or product, or support a specific plan
for solving a problem or improving a situation.
THE AUDIENCES NEEDS What is the problem or need and why is it
important? Why should we spend time, money, and effort on this?
What exactly is the plan and how do we know it is feasible? Why
should we accept the items that seem costly about your plan? What
action are we supposed to take? Statement of Significance Benefits
Realistic, cost-effective solution Objections Action
Slide 7
TYPES (PURPOSES) OF PROPOSALS Planning proposals offer
solutions to problems or suggest improvements. Research proposals
request approval and/or funding for a study. Sales proposals
persuade the audience to purchase services or products. Proposals
attempt to persuade an audience to take some form of action: to
authorize a project, accept a service or product, or support a
specific plan for solving a problem or improving a situation.
(Lannon, p.582)
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WRITING THE PROPOSAL PROBLEM SOLUTION 1. Problem Statement
(also called Goals in some proposals) 2. Significance of the
Problem / Benefits of the Solution to the Audience 3. Solution
(Description of the Proposed Plan, Purchase, Procedure, or Project)
a. Details/Analysis Subdivided Appropriately (also called Technical
Approach or simply Design) b. Budget (detailed for building phase,
efficiency analysis for schematic design phase) c. Schedule 4.
Summary, Recommendation, and Reiteration of Significance and/or
Benefits
Slide 9
EXAMPLE OF AN UNSOLICITED PROPOSAL
Slide 10
EXAMPLES OF REQUEST FOR PROPOSALS (RFP) Vodaphone Wireless
Innovation Project
(http://project.vodafone-us.com/)http://project.vodafone-us.com/
Department of Transportation Small Business Innovation Research
Phase I Solicitation FY-2012
(http://sbir.gov/solicitations/dtrt57-12-r-sbir1-0)http://sbir.gov/solicitations/dtrt57-12-r-sbir1-0
Arctic Research Opportunities
(http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=5521&org=NSF)http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=5521&org=NSF