PROGRAMME BENEFITS
Imagery: Luana Knipfer German ICE
CERTIFICATION
PROGRAMME BENEFITS
ICE CertificationICEs are awarded with a formal certification and have permission to use the Sony ICE logo as well as access to other promotional materials.
WORK OPPORTUNITIES
Working alongside one of the biggest global brands, ICEs
have a formal relationship with Sony Europe Limited. With
that relationship comes the potential for various work
assignments.
To learn more about the different types of activities ICEs may
be requested to deliver, download the ‘programme overview’
guide from here:
https://training.sony-europe.com/local/ sony_custom_
pages/ice/page/1
WORK OPPORTUNITIES
Imagery: Filippo Chiesa Italian ICE
ICE PROMOTIONSTo thank ICEs for their ongoing support, we offer cashback on many selected Sony Professional
products, when purchased from a Sony Professional Specialist supplier (SPSS).
ICEs are also eligible to acquire selected free software licenses when available.
PROMOTIONS
PROGRAMME BENEFITS
PromotionJoining the programme will help to further promote the ICE and his/her skills and
expertise. ICEs will be:
� Listed in the “Independent Certified Expert” section of The Knowledge
Portal, promoting their expertise to both internal and external stakeholders
for further work assignments
� Eligible to submit “success stories” and case studies of their work for
publication on our Professional website, and/or to be promoted through our
social media channel
Knowledge SharingThe Sony Partner Area & NewsletterAs valued partners, ICEs will have access to our ‘Partner Area’, located on our Professional website as well as receive a bi-
monthly ‘Partner Newsletter’ to keep them up to date with the latest Sony technical, marketing and training resources.
The Knowledge PortalUpon gaining ICE certification the individual’s Knowledge Portal account will be upgraded to unlock an exclusive area
of the website known as the ‘ICE Portal’. This area contains exclusive training assets and manuals. This is also the area
where an ICE can access further details on the ICE programme i.e. the ICE rate card and course evaluation forms.
Loan KitFrom time-to-time Sony may be able to loan demo kit to an ICE*.
*subject to availability
WHAT WE PROVIDE AN ICE
TRAINING OPPORTUNITIES
PROGRAMME BENEFITS
To ensure an ICE is kept up to date with the latest products and technologies Sony offers:
Online Training � E-Learning modules on The Knowledge Portal
� Access to an exclusive area known as the ‘ICE
Portal’ containing exclusive training assets and
manuals
� Exclusive ‘ICE Webinars’ delivered by Sony
Product Specialists and/or members of the
Sony Training Team
Face to Face Training‘Train the trainer’ events can be offered to ICEs,
delivered by Sony Product Specialists and/or
members of the Sony Training Team.
These face to face events are an excellent
networking opportunity.
Imagery: Cheema Zulqar UK ICE
TESTIMONIAL
“Being a Sony Independent Certified Expert [ICE], I stand out both within
Sony Professional as a leading technology/product expert, capable of
delivering quality training and knowledge and also to third parties who
want help with marketing Sony Professional products. They see me as a
person who has industry expertise and who loves to do what he does.
I’m the person for the job they want doing!”
ALISTER CHAPMAN ICE, UNITED KINGDOM
Imagery: Alister Chapman UK ICE
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