How programmatic buying works – in 3 slides
(The very, very simple version)
Tim opens a webpage in his
browser. The site knows a lot about
him from his browsing history and more – we know his tastes, interests, buying
habits, location etc.
A number of advertisers are
interested in placing their ads before
someone like Tim.Depending upon how important they think
Tim is, they have already placed bids
for someone matching his profile.
(the figures show are just for demonstration)
The Ad Exchange matches Tim’s profile and that of thousands of others with the profiles advertisers have bid for – all of this happens in
hundredths of a second.
The highest bidder’s ad appears in the adspace in Tim’s
browser
AD for Tim
one-marketing.eu
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