PROGRAMMATICADVERTISING

Programmatic advertising is the automated buyingand selling of digital advertising.

PROGRAMMATIC KEYS

PROGRAMMATIC KEYS

AD FORMAT BRAND SAFETY

TARGETING&

STRATEGIESMEASUREMENT

PROGRAMMATIC KEYS

AD FORMAT BRAND SAFETY

TARGETING&

STRATEGIESMEASUREMENT

AD FORMAT

There are varieties of online ad which could in from only texts up to very dynamic banner/video which need to be best fit for the type of online advertising channel that they have planned for:

• Display Advertising• Search• Social Media• Native Advertising• Video Advertising• Etc.,

SAMPLE TYPES OF ONLINE ADVERTISING

PROGRAMMATIC KEYS

AD FORMAT

TARGETING&

STRATEGIESMEASUREMENT

BRAND SAFETY

Safe content Environment

BRAND SAFETYCONTENT RATING & CATEGORY VERIFICATION

NEGATIVE CONTEXTUAL KEYWORDS

GROUPM BLACKLIST WEBSITES

PROGRAMMATIC KEYS

AD FORMAT BRAND SAFETY

MEASUREMENTTARGETING

&STRATEGIES

TARGETING DATA• age• gender• interest• intent• date & time• technographic data

• cookies• device ids, etc.,

• website category• webpage content/ category

CONTENT & CONTEXTUAL

RE-TARGETINGre-engage same audiences for a deeper funnel

STRATEGIES&

TRIGGER• Weather• Pollution Air• Sport• Finance• Face Detection

FACE DETECTION

AI

AI DRIVEN CONTEXT

DETECTION TECHNOLOGY

FACE EMOTIONS

LOGOSBrand,

CompetitorOBJECT

Contextual AdvertisingTechnology that displays ads based on real-time detection of objects within a video.

Logo: Xaxis

Pre/ Mid/ Post Roll

Overlay

Companion Ads

PROGRAMMATIC KEYS

AD FORMAT BRAND SAFTY

TARGETING&

STRATEGIESMEASUREMENT

Measurable & Adjustable in real time by platform technology. This help seeing overall campaign performances and have them analyzed then action on optimization

MEASUREMENT • Impression

• Click• Like• Comment• Share• Engage• View• Sessions• Conversion• Skip• Completed view• Viewability

METRICS

OPTIMIZATION

ANALYSIS

REPORT

CONVERSIONS

AWARENESS CONSIDERATION CONVERSION

CONSUMER

AW

AR

ENES

S

Introducing potential customers to a product or service

Key consideration in consumer behavior by creating product recognition or recall

Help defining stage of each audience groups

Gaining audience insights for campaign optimization and marketing activities

Help brand create, improve and maintain brand equity

Create word-of-mouth

WHAT REALLY HAPPENS

Measurement & Analytics

Media Strategy

Viewability

Creative Strategy

Content Management

Buying Strategy

Data Integration

Service and Support

Quality Click

VDO Completed View

Audience Learning

Quality Reach

Engagement

PEOPLE SEE THIS

Products are made in the factory, but brands are created in the mind.

Walter Landor