Prof Communication May 9, 2014
Objective: Use correct grammar, punctuation, and terminology to write a document. Present informal and formal presentations.
Assignment: Informative/Persuasive SpeechToday – persuasive information / notes
•Topic Due by End of Class – sign up sheet with subTuesday 5/13 – Eulogy speeches due
•Dress appropriately and have a picture of your cartoon character
Thursday 5/15– Finish writing Informative/Persuasive SpeechMonday 5/19- Practice Speech / Peer Evaluation of SpeechWednesday 5/21 – Informative/Persuasive Speeches Due
Warm-Up: Who was your Eulogy written for?
PERSUASIVE SPEECHES
Convincing your audience to do what you want them to do…
TYPES OF PERSU
ASION
Question of FactConcerns a statement that can be seen as either true or false“Recycling can save the school money”
Question of ValueDeals with what is right or wrong, moral or immoral“Abortion is wrong”
Question of PolicyFocuses on a particular action – you try to convince the
audience to act on or change a policy“School uniforms should be required at PHS”
CHO
OSIN
G A TO
PICYour topic should be something you feel strongly about
Your topic should be something that others may have different views on
Your topic should be something that is relevant, current and unresolved
AUD
IEN
CE AN
ALYSIS
How does the audience feel about your topic?Audience Types
Mostly FavorableMajority of listeners agree with your thesisGoal – sustain and build on favorable attitude
Mostly NeutralMajority of listeners have not reached a decisionGoal – give them enough information to take a stand
Mostly ApatheticMajority of listeners have no interest in your thesisGoal – make a personal connection, show listeners how the topic affects
them personallyMostly Hostile
Majority of listeners oppose your thesisGoal – open the minds of listeners to at least give your ideas a chance
YOU
R THESIS STATEM
ENT
Should state either…The fact you want to establishThe belief you want to change or establishThe policy you want your audience to support or act upon
Should be…ClearConcise
ORG
ANIZATION
AL PATTERN
S
DeductiveStatement of Reasons
Direct support, here are the reasonsProblem-Solution
Identifies the problem, promotes a solutionComparative Advantage
My plan, way, idea is better than the best alternative
InductiveCriteria-Satisfaction
Establishes criteria for good plan, idea, etc., then proves that your idea, plan, etc. meets those criteria
Negative MethodAll the other ideas are bad, so choose mine
Monroe’s Motivated SequenceAttention, Need, Satisfaction, Visualization, Action
PERSUASIVE TECH
NIQ
UES (AG
AIN!)
Apply Logical Reasoning (LOGOS)TestimonialsStatisticsFactsExpert Opinions
Develop Emotional Appeal (PATHOS)Specific examples (personalize it)Vivid language (metaphors, parallelism, etc.)
Establish Your Credibility (ETHOS)Competence – your argument is well qualifiedSincerity – you are genuineDynamism – you are energetic and enthusiastic
IMPO
RTANT IN
FO ABO
UT SPEECH
1. Pick up a Informative Speech Assignment Sheet & a Outline Worksheet. – READ ALL INSTRUCTIONS BEFORE CONTINUING
2. Note: Speech must be ready the first day or its 15 points off, 30 points the second day – 0 after this. We are too short on time to give any extra time after that!
3. By the end of class you must sign up for your topic. You will need to say if you are doing the Principal or the Hero Speech.
4. Begin working on your outline. 5. Work quietly. There should be NO
TALKING!
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