Prof Communication May 9, 2014

Objective: Use correct grammar, punctuation, and terminology to write a document. Present informal and formal presentations.

Assignment: Informative/Persuasive SpeechToday – persuasive information / notes

•Topic Due by End of Class – sign up sheet with subTuesday 5/13 – Eulogy speeches due

•Dress appropriately and have a picture of your cartoon character

Thursday 5/15– Finish writing Informative/Persuasive SpeechMonday 5/19- Practice Speech / Peer Evaluation of SpeechWednesday 5/21 – Informative/Persuasive Speeches Due

Warm-Up: Who was your Eulogy written for?

PERSUASIVE SPEECHES

Convincing your audience to do what you want them to do…

TYPES OF PERSU

ASION

Question of FactConcerns a statement that can be seen as either true or false“Recycling can save the school money”

Question of ValueDeals with what is right or wrong, moral or immoral“Abortion is wrong”

Question of PolicyFocuses on a particular action – you try to convince the

audience to act on or change a policy“School uniforms should be required at PHS”

CHO

OSIN

G A TO

PICYour topic should be something you feel strongly about

Your topic should be something that others may have different views on

Your topic should be something that is relevant, current and unresolved

AUD

IEN

CE AN

ALYSIS

How does the audience feel about your topic?Audience Types

Mostly FavorableMajority of listeners agree with your thesisGoal – sustain and build on favorable attitude

Mostly NeutralMajority of listeners have not reached a decisionGoal – give them enough information to take a stand

Mostly ApatheticMajority of listeners have no interest in your thesisGoal – make a personal connection, show listeners how the topic affects

them personallyMostly Hostile

Majority of listeners oppose your thesisGoal – open the minds of listeners to at least give your ideas a chance

YOU

R THESIS STATEM

ENT

Should state either…The fact you want to establishThe belief you want to change or establishThe policy you want your audience to support or act upon

Should be…ClearConcise

ORG

ANIZATION

AL PATTERN

S

DeductiveStatement of Reasons

Direct support, here are the reasonsProblem-Solution

Identifies the problem, promotes a solutionComparative Advantage

My plan, way, idea is better than the best alternative

InductiveCriteria-Satisfaction

Establishes criteria for good plan, idea, etc., then proves that your idea, plan, etc. meets those criteria

Negative MethodAll the other ideas are bad, so choose mine

Monroe’s Motivated SequenceAttention, Need, Satisfaction, Visualization, Action

PERSUASIVE TECH

NIQ

UES (AG

AIN!)

Apply Logical Reasoning (LOGOS)TestimonialsStatisticsFactsExpert Opinions

Develop Emotional Appeal (PATHOS)Specific examples (personalize it)Vivid language (metaphors, parallelism, etc.)

Establish Your Credibility (ETHOS)Competence – your argument is well qualifiedSincerity – you are genuineDynamism – you are energetic and enthusiastic

IMPO

RTANT IN

FO ABO

UT SPEECH

1. Pick up a Informative Speech Assignment Sheet & a Outline Worksheet. – READ ALL INSTRUCTIONS BEFORE CONTINUING

2. Note: Speech must be ready the first day or its 15 points off, 30 points the second day – 0 after this. We are too short on time to give any extra time after that!

3. By the end of class you must sign up for your topic. You will need to say if you are doing the Principal or the Hero Speech.

4. Begin working on your outline. 5. Work quietly. There should be NO

TALKING!