Jacob Surber @jacobsurber

Productis

Design

Let’s start from the beginning

I was a Flash guy…

Flash brought:

Creativity

Logic+

Interaction

Animation+

Ad Agency

Tech Consulting+ Adobe

XD+

There is no better feeling than shipping

What is product?

“Product”

What my parents think i do:

?What I think I do: What I really do:

What my users think What my friends think I do: What my team think I do:

We’ve all “shipped”

What I’ve learned from shipping

Thing #1

Importance of telling your story

We all have a storyidea

passion

dream

goal

Idea’s have two opposing forces

Entropy

Momentum

&

How do you define that story?

Visually

http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc

Speed & Volume are you friends

Change your venue

Don’t be alone

Wrong is not a word

Resources: Course Library of Examples Blog Posts

University

Suite of apps: Surveys Testing Feedback

Apps

Experientially

Experientially

“The importance of selling your vision”Kevin Rose via Medium

A team aligned behind a vision will move mountains.

Empathy

Fellow designers, let’s try to get through a day without saying “empathy” or “story”

https://twitter.com/zeldman/status/456217272840122368

Empathy for management

Thing #2

The art of execution

executionover

ideation

executiondoes not imply

SUCCESS

Steve Fisher

@hellofisher

Be Proactive1#

Don’t over commit2#

“The difference between

successful people and

very successful people is

that very successful

people say ‘no’ to almost

everything.”

Invest in Foresight3#

Know the difference between problems and solutions4#

Understanding the requirements and contraints of the project5#

Product is about

Collaboration

Thing #3

Collaboration is the foundation of relationships

Does collaboration imply compromise?

“Have a healthy disregard for

the impossible”

57 Things Adobe

“Originality is overrated. Difference isn’t the goal. Better is.”

Thing #4

The importance of

Letting Go

Passion is the most power tool for any creator

Workflow

Waterfall

AgileLean

Qua

lity

Uncertainty

Workflow

Constant Iteration

Is there a regression from the age of specialization?

Thing #5

Leadership

Lawyers

Executive Creative Director

Creative Director

Sr. Designer

Designer

Jr. Designer

What can you do?

Leadership comes from everywhere

it’s the small things

Have a point of view

& be able to back it up

"Nothing extraordinary is ever achieved through

ordinary means" @scottbelsky

Creative process is about moments in time

Thank you! @jacobsurber