Product is Design
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Transcript of Product is Design
Jacob Surber @jacobsurber
Productis
Design
Let’s start from the beginning
I was a Flash guy…
Flash brought:
Creativity
Logic+
Interaction
Animation+
Ad Agency
Tech Consulting+ Adobe
XD+
There is no better feeling than shipping
What is product?
“Product”
What my parents think i do:
?What I think I do: What I really do:
What my users think What my friends think I do: What my team think I do:
We’ve all “shipped”
What I’ve learned from shipping
Thing #1
Importance of telling your story
We all have a storyidea
passion
dream
goal
Idea’s have two opposing forces
Entropy
Momentum
&
How do you define that story?
Visually
http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc
Speed & Volume are you friends
Change your venue
Don’t be alone
Wrong is not a word
Resources: Course Library of Examples Blog Posts
University
Suite of apps: Surveys Testing Feedback
Apps
Experientially
Experientially
“The importance of selling your vision”Kevin Rose via Medium
A team aligned behind a vision will move mountains.
Empathy
Fellow designers, let’s try to get through a day without saying “empathy” or “story”
https://twitter.com/zeldman/status/456217272840122368
Empathy for management
Thing #2
The art of execution
executionover
ideation
executiondoes not imply
SUCCESS
Steve Fisher
@hellofisher
Be Proactive1#
Don’t over commit2#
“The difference between
successful people and
very successful people is
that very successful
people say ‘no’ to almost
everything.”
Invest in Foresight3#
Know the difference between problems and solutions4#
Understanding the requirements and contraints of the project5#
Product is about
Collaboration
Thing #3
Collaboration is the foundation of relationships
Does collaboration imply compromise?
“Have a healthy disregard for
the impossible”
57 Things Adobe
“Originality is overrated. Difference isn’t the goal. Better is.”
Thing #4
The importance of
Letting Go
Passion is the most power tool for any creator
Workflow
Waterfall
AgileLean
Qua
lity
Uncertainty
Workflow
Constant Iteration
Is there a regression from the age of specialization?
Thing #5
Leadership
Lawyers
Executive Creative Director
Creative Director
Sr. Designer
Designer
Jr. Designer
What can you do?
Leadership comes from everywhere
it’s the small things
Have a point of view
& be able to back it up
"Nothing extraordinary is ever achieved through
ordinary means" @scottbelsky
Creative process is about moments in time
Thank you! @jacobsurber