Principles of DesignPresented by Randy LeBlanc
Good morning
My name is Randy LeBlanc with Metal Head Inc
in Lafayette, LA. I’ve been in the industry for 16
years and a NOMMA member for 10 years. My
education background is in industrial design
and sculpture. We design and build a broad
range of Architectural and sculptural products.
Before we get started
Disclaimer: In order to get a broad selection
of photos I decided to use previous Top Job
entries, because let’s face it they are the best
of the best! I tried to find appropriate samples
to coincide with the specific topics that I will be
covering.
So you may be surprised to see one of your
own jobs in one of the slides but rest assured
that all conversation will be positive and only
used for productive and meaningful
discussions.
The purpose of this presentation is to
introduce the basic Principles of Design and
how they are used in architectural metalwork.
As professionals, many of us create functional
works to fit certain parameters set by a client
to fill a need. We are usually given a function,
physical dimensions, structural requirements,
location, quantity, schedule, budget, etc.
Sometimes we are given little more than a
need and asked to solve.
I would like to address opportunities to design
within those parameters.
DesignDesign (as a noun) describes the aesthetics of a product
and why it is pleasing to the eye. It is also (as a verb) a
process by which the idea of a product is developed.
We are all very familiar with the process used to build
our various products. It takes knowledge, experience,
and creative thought to make this process successful
starting with Designing the product itself.
By knowing the basic elements and principles of design
you can better develop a product that meets all of its
functional requirements and is aesthetically pleasing. A
strong design vocabulary is valuable in communicating
with design professionals, is a great sales tool, and can
instill confidence that the product will be successful.
Elements
Line
Shape/Form
Color
Value
Texture
Space/Perspective
Principles
Balance
Movement/Rhythm
Pattern/Repetition
Emphasis
Contrast
Proportion/Scale
Unity
BalanceA distribution of equal visual weight.
Symmetrical or asymmetrical
BalanceA distribution of
equal visual weight.
Symmetrical or
asymmetrical
Rhythm/Movement A harmonious sequence or correlation of
elements.
A directed path of optical motion.
Rhythm/Movement A harmonious sequence or correlation of
elements. A directed path of optical motion.
Pattern/Repetition An orderly repetition of an object.
A repeated use of similar objects.
Pattern/Repetition An orderly repetition of an object.
A repeated use of similar objects.
EmphasisAn accentuation of importance.
EmphasisAn accentuation of importance.
Contrast A juxtaposition that accentuates difference.
ContrastA juxtaposition
that accentuates
difference.
Proportion/Scale A scaling of objects in relation to each other.
Proportion/Scal
e
A scaling of objects in
relation to each other.
UnityA harmonious arrangement of elements.
UnityA harmonious
arrangement of
elements.
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