PRICING PROJECTMariah Martin
October 13th, 2011½ Orange
Prestige Pricing
pricing based on consumer perception
Odd PricingPricing foods with either an odd number or an even number to match image
Even PricingPricing foods with either an odd number or an even number to match image
Skimming Pricing
Pricing a new item high
Penetration PricingPricing a new item low
Price Lining
Selling goods in a product line at specific price points
Bundle Pricing
Selling several items as a package for a set price
Loss-Leader Pricing
Pricing an item at cost or below cost to draw customers into the store
Yield-Management Pricing
Pricing items at different prices to maximize revenue when limited capacity is involved Concerts, events, hotel rooms, airplanes
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