PRICING PROJECTMariah Martin

October 13th, 2011½ Orange

Prestige Pricing

pricing based on consumer perception

Odd PricingPricing foods with either an odd number or an even number to match image

Even PricingPricing foods with either an odd number or an even number to match image

Skimming Pricing

Pricing a new item high

Penetration PricingPricing a new item low

Price Lining

Selling goods in a product line at specific price points

Bundle Pricing

Selling several items as a package for a set price

Loss-Leader Pricing

Pricing an item at cost or below cost to draw customers into the store

Yield-Management Pricing

Pricing items at different prices to maximize revenue when limited capacity is involved Concerts, events, hotel rooms, airplanes