What is Priceonomics
A content site that makes money by selling data instead of ads
Free content promotes $ information
Our History
Our Blog was our Savior
“This is content marketing, and Priceonomics is very good at it.”
This Talk: How To
• Make great content• That gets you coverage• That lets you help find markets for your
products• And helps you make sales consistently• Distribution distribution distribution!
Always remember: no one cares!
Information is currency
Helps a reporter
Helps you out
Doesn’t help you out
Creates work for the reporter
Traditional PR
InformationMarketing
PR crisis
Investigativereport
Data or anecdote
• Something you authentically know that no one else does
– Anecdotes about your own experience
– Data that your company creates
40 hours
Great Information Spreads
That Information Can Promote You
Our Rules
1. Bring information2. Be right3. Be interesting
Pick Themes
• Taps into a popular subculture• Makes someone look smart by sharing it• Is surprising• X is bullshit• The Economics of Y• The Hero Cycle• A story in one chart
Distribution of Content
It sucks when you strikeout, and you’ll get discouraged
Cumulative Advantage
• Email journalists!– “Hey thought you’d like this study”
• Eventually, your own fans share
• But that takes lots of time and you don’t need to wait
Just make it great