Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm...

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Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm Visitors

Transcript of Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm...

  • What is Priceonomics A content site that makes money by selling data instead of ads Free content promotes $ information
  • Our History
  • Our Blog was our Savior This is content marketing, and Priceonomics is very good at it.
  • This Talk: How To Make great content That gets you coverage That lets you help find markets for your products And helps you make sales consistently Distribution distribution distribution! Always remember: no one cares!
  • Information is currency Helps a reporter Helps you out Doesnt help you out Creates work for the reporter Traditional PR Information Marketing PR crisis Investigative report
  • Data or anecdote Something you authentically know that no one else does Anecdotes about your own experience Data that your company creates
  • 40 hours
  • Great Information Spreads
  • That Information Can Promote You
  • Our Rules 1. Bring information 2. Be right 3. Be interesting
  • Pick Themes Taps into a popular subculture Makes someone look smart by sharing it Is surprising X is bullshit The Economics of Y The Hero Cycle A story in one chart
  • Distribution of Content It sucks when you strikeout, and youll get discouraged
  • Cumulative Advantage Email journalists! Hey thought youd like this study Eventually, your own fans share But that takes lots of time and you dont need to wait
  • Just make it great