What is Priceonomics A content site that makes money by selling data instead of ads Free content promotes $ information

Our History

Our Blog was our Savior This is content marketing, and Priceonomics is very good at it.

This Talk: How To Make great content That gets you coverage That lets you help find markets for your products And helps you make sales consistently Distribution distribution distribution! Always remember: no one cares!

Information is currency Helps a reporter Helps you out Doesnt help you out Creates work for the reporter Traditional PR Information Marketing PR crisis Investigative report

Data or anecdote Something you authentically know that no one else does Anecdotes about your own experience Data that your company creates

40 hours

Great Information Spreads

That Information Can Promote You

Our Rules 1. Bring information 2. Be right 3. Be interesting

Pick Themes Taps into a popular subculture Makes someone look smart by sharing it Is surprising X is bullshit The Economics of Y The Hero Cycle A story in one chart

Distribution of Content It sucks when you strikeout, and youll get discouraged

Cumulative Advantage Email journalists! Hey thought youd like this study Eventually, your own fans share But that takes lots of time and you dont need to wait

Just make it great