Search  Marketers  in  a  Social  World  

Search  Engine  Marketer  SEM  

Consumer  

Social  Media  Marketer  SMM  

Consumer  

Convergence  

•  SEM  exper6se  – Biddable  media  – Moving  Data  points  – Investment  experts  – Tes6ng  and  itera6on  – Real  Time  reac6ve  

Push  and  Pull  

•  Scale  •  Awareness  •  ACribu6on  

•  Limited  Scale  •  High  ROI  •  Measurable  

Content  Distribu6on  

Graph  Search  For  the  Marketer:  

For  Personal  Discovery:  

Targe6ng  Integra6on  

API  Tools  

SEM   Social  

Workflow   Cross  Channel  

Collabora6on   Rapid  Deployment  

Unique  to  Social  Media  Marke6ng    

Brand  Crea6ve  

Community  Management  

Paid  Media  

PR-­‐Events  

Thank  You  

•  Jim.Grates@Socialyse.net