7 Advanced Paid Search Strategies used by Leading Direct Marketers
Presentation -- Why Search Marketers Need to Socialize
11
Search Marketers in a Social World
description
The role of search engine marketers continues to become more social. More and more they are taking on the responsibility of running and budgeting social campaigns. Advertising agencies are building social divisions filed with SEM experts. And Facebook continues to hire search marketers to support social advertising and Graph Search. Join Jim Grates as he walks us through the changes, as well as ways SEM experts can prepare for the future. PRESENTER Jim Grates, Head of Socialyse for North America , Havas Media
Transcript of Presentation -- Why Search Marketers Need to Socialize
Search Marketers in a Social World
Search Engine Marketer SEM
Consumer
Social Media Marketer SMM
Consumer
Convergence
• SEM exper6se – Biddable media – Moving Data points – Investment experts – Tes6ng and itera6on – Real Time reac6ve
Push and Pull
• Scale • Awareness • ACribu6on
• Limited Scale • High ROI • Measurable
Content Distribu6on
Graph Search For the Marketer:
For Personal Discovery:
Targe6ng Integra6on
API Tools
SEM Social
Workflow Cross Channel
Collabora6on Rapid Deployment
Unique to Social Media Marke6ng
Brand Crea6ve
Community Management
Paid Media
PR-‐Events
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