Download - Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

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Page 1: Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

An evolution in design How design is responding to the challenges of complexity

Tim Brown

Page 2: Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

Everyone designs who devises

courses of action aimed at changing

existing situations into preferred

ones.

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from some to everyone

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“everyone is a designer now and so we may as well get good at it”

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culture is code

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from centralized control to peer networks

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19th C - the industrial economy 20th C - the consumer economy

21st C - the creator economy

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thanks