Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

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An evolution in design How design is responding to the challenges of complexity Tim Brown

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Ti,Brown: "An evolution in design How design is responding to the challenges of complexity" See the full video of Tim Brown's presentation at the Global Peter Drucker Forum 2013 under this link http://bit.ly/1cKwAvS

Transcript of Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

Page 1: Presentation Tim Brown, CEO IDEO at the Peter Drucker Forum 2013

An evolution in design How design is responding to the challenges of complexity

Tim Brown

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Everyone designs who devises

courses of action aimed at changing

existing situations into preferred

ones.

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from some to everyone

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“everyone is a designer now and so we may as well get good at it”

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culture is code

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from centralized control to peer networks

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19th C - the industrial economy 20th C - the consumer economy

21st C - the creator economy

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thanks