FashnConnectConversations
Brands Fashion Bloggers
I’m loving Angels instead - Robbie Williams
I want “My” Black
• Insufficient co-operation leads to opportunity cost and loss of business intelligence
Fashion Brands need to engage
the larger socialsphe
reThrough Fashion Bloggers
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To Market . . To Market . .
Source :comScore 2013
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A conversation space for
Brands and Bloggers
A platform for fashion
bloggers to collaborate,
pool resources, and leverage
collective power
A two way channel for brands to engage in
conversations with interested
customers through Bloggers
Analytics / Metrics to
provide value to Brands and
Bloggers
FashnConnect
This is not intended to be a marketplace. The intention is to create a community of interested individuals
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O Stage of Venture
O Immediate Needs
O UI/UX Design
O Analytics Discovery
O Stakeholders Engagement
www.FashnConnect.com
Fashion Bloggers @ Mumbai Meetups
Revenue Streams
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Bloggers
% value of Campaigns
Analytics
Affiliate/Ads
RoadMapEcosystem nurturing
• Engaging Platform Champions• Brands and Bloggers capture• Engaging consumers and seeding social conversations around
fashion.• Curation by Boarded bloggers – ergo Rise of Style influencersAutomated Engagement campaigns – Brands to
Bloggers
Dashboard analytics for Brands and Bloggers
App rollout
Pinning/Klip Virtual Closets for Bloggers with Clickthrough sales
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TeamPranav Khanna
Apparel Manufacturer / ExporterMBA, Garment Technologist,
Computer Engg
http://in.linkedin.com/in/khannapranav/
Mohmd Faizan
runs a a websolutions company in Mumbai and is an avid blogger.
http://in.linkedin.com/in/faizanansari1
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