Download - Presentatie the valley breakfast club over Google Glass

Agenda1. Mobile update2. What’s your mobile moment?3. Google Glass

jasper olieroockstrategy director

annelies stoltesenior experience designer

confidential

mobile apps for brands

We create and produce mobile experiences for brands

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Mobile update

1. Mobile is the first screen

151 minutes per day on smartphones, 147 in front

of TVs

Source: Millward Brown study 2014

170 minutes per day on smartphones, 85 in front of

TVs


stacking v meshing


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10. asdf

stacking v meshing


Source: eMarketer 2014

0

17,5

35

52,5

70

2013

TV Mobile

Ad spend

2. M-commerce lift off

More than half of customers shopped using a mobile device

during 2013 holiday season

50% of orders placed via a mobile device

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MyOrder

H1 2013 m-commerce 11% of e-commerce

Source: Thuiswinkel.org

3. Apple & Google: Iedereen

zijn eigen PA

4. App constellations

5. To beacon or not to beacon

#1 in usage & ‘real world’ shopping

Source: Nielsen / eConsultancy 24 January 2014.

Source: Nielsen / eConsultancy 24 January 2014. Data based on iOS and Android users.

19%17%13%10%8%6%6%5%

AmazoneBay

GrouponshopkickStarbucksWalgreens

Barcode scanner

Target

2:371:101:090:460:340:270:230:22

shopkickeBay

RetailMeNotSephoraAmazonSafewayGroupon

Kroger

Active reach

Overall Top shopping apps

Avg time spent

Source: eConsultancy 24 January 2014

Shopkick

‣ 6M users, most used shopping app at POS

‣ 150 partners (eg. Macy’s, JC Penny, Best Buy, PSP’s, and brands like P&G and L’Oreal)

‣One of the first to integrate Beacon technology in the app and in stores.

Location based

beacon / meatpack shoe hijack

UPDATEN

When is your mobile moment?

101 million US daily mobile users make up 78% of its 128

million daily US users.

1.1 billion online page views versus 1.3 billion page views on

mobile devices.

As of September 2013, 60% of all searches came

from mobile.

In September 2013 more unique people visited ESPN

mobile than ESPN.com.

60% of users use a smartphone app, 80% of active users use

their smartphone.

More than half of customers shopped using a mobile device during 2013 holiday season.

50% of orders placed via a mobile device

Mobile customer journey

50% + 60% + 50% + 80% +

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Fix & grow

Strategy

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Fix Evaluate current mobile presence (web & app)

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Grow-Define mobile roadmap-Increase internal focus-Release fast & often

Are you Google Glass ready?

Google Glass statistieken

0

7,5

15

22,5

30

2014 2015 2016 2017 2018

21,1000

10,6000

3,70002,5000

0,8000

3,7m0,8m 2,5m

10,6m

21,1m

Google Glass verkoop (VS)

Bron: BI Intelligence

In million units

Wat vinden mensen vanGoogle Glass?

Bron: SurveyCrest

Google Glass toegepast

Google Glass & sociale acceptatie

Google Glass plus-en minpunten

Google Glass concepten

Google Glass conclusie

Conclusie

Grote massa nog niet overtuigd Tussenvorm Mogelijke uitkomst voor veel B2B

Google Glass demo

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jasper olieroockstrategy director

annelies stoltesenior experience designer

Thank you