Presentatie the valley breakfast club over Google Glass
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Transcript of Presentatie the valley breakfast club over Google Glass
Agenda1. Mobile update2. What’s your mobile moment?3. Google Glass
jasper olieroockstrategy director
annelies stoltesenior experience designer
confidential
mobile apps for brands
We create and produce mobile experiences for brands
4
Mobile update
1. Mobile is the first screen
151 minutes per day on smartphones, 147 in front
of TVs
Source: Millward Brown study 2014
170 minutes per day on smartphones, 85 in front of
TVs
Source: Millward Brown study 2014
stacking v meshing
Source: Millward Brown study 2014
confidential
mobile apps for brands
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10. asdf
confidential
mobile apps for brands
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10. asdf
confidential
mobile apps for brands
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10. asdf
stacking v meshing
Source: Millward Brown study 2014
Source: eMarketer 2014
0
17,5
35
52,5
70
2013
TV Mobile
Ad spend
2. M-commerce lift off
More than half of customers shopped using a mobile device
during 2013 holiday season
50% of orders placed via a mobile device
confidential18
MyOrder
H1 2013 m-commerce 11% of e-commerce
Source: Thuiswinkel.org
3. Apple & Google: Iedereen
zijn eigen PA
4. App constellations
5. To beacon or not to beacon
#1 in usage & ‘real world’ shopping
Source: Nielsen / eConsultancy 24 January 2014.
Source: Nielsen / eConsultancy 24 January 2014. Data based on iOS and Android users.
19%17%13%10%8%6%6%5%
AmazoneBay
GrouponshopkickStarbucksWalgreens
Barcode scanner
Target
2:371:101:090:460:340:270:230:22
shopkickeBay
RetailMeNotSephoraAmazonSafewayGroupon
Kroger
Active reach
Overall Top shopping apps
Avg time spent
Source: eConsultancy 24 January 2014
Shopkick
‣ 6M users, most used shopping app at POS
‣ 150 partners (eg. Macy’s, JC Penny, Best Buy, PSP’s, and brands like P&G and L’Oreal)
‣One of the first to integrate Beacon technology in the app and in stores.
Location based
beacon / meatpack shoe hijack
UPDATEN
When is your mobile moment?
101 million US daily mobile users make up 78% of its 128
million daily US users.
1.1 billion online page views versus 1.3 billion page views on
mobile devices.
As of September 2013, 60% of all searches came
from mobile.
In September 2013 more unique people visited ESPN
mobile than ESPN.com.
60% of users use a smartphone app, 80% of active users use
their smartphone.
More than half of customers shopped using a mobile device during 2013 holiday season.
50% of orders placed via a mobile device
Mobile customer journey
50% + 60% + 50% + 80% +
confidential
mobile apps for brands
confidential
Fix & grow
Strategy
confidential
mobile apps for brands
confidential
Fix Evaluate current mobile presence (web & app)
confidential
mobile apps for brands
confidential
Grow-Define mobile roadmap-Increase internal focus-Release fast & often
Are you Google Glass ready?
Google Glass statistieken
0
7,5
15
22,5
30
2014 2015 2016 2017 2018
21,1000
10,6000
3,70002,5000
0,8000
3,7m0,8m 2,5m
10,6m
21,1m
Google Glass verkoop (VS)
Bron: BI Intelligence
In million units
Wat vinden mensen vanGoogle Glass?
Bron: SurveyCrest
Wat vinden mensen vanGoogle Glass?
Bron: SurveyCrest
Wat vinden mensen vanGoogle Glass?
Bron: SurveyCrest
Wat vinden mensen vanGoogle Glass?
Bron: SurveyCrest
Google Glass toegepast
Google Glass & sociale acceptatie
Google Glass plus-en minpunten
Google Glass concepten
Google Glass conclusie
Conclusie
Grote massa nog niet overtuigd Tussenvorm Mogelijke uitkomst voor veel B2B
Google Glass demo
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jasper olieroockstrategy director
annelies stoltesenior experience designer
Thank you