9/23/2019
1
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Conflict of Interest Statement
I have one potential conflict of interest in relation to
this presentation: I have a patent on a hip thrust
device.
1000 New Instagram Follower a Day . . . and CountingBret Contreras, PhD, CSCS,*D
9/23/2019
2
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
9/23/2019
3
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
9/23/2019
4
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
No Trickery – Numbers, bots, follow for
follow, fake comments, etc.
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
9/23/2019
5
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Homework:
take notes
on your top
3 favorite
IGers
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
If I told you that you had
to post once a day for
the next year and mimic
these folks’ posts or else
you’d be shot dead,
you’d do it and you’d
probably gain hundreds
of thousands of
followers.
9/23/2019
6
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Brand
• Colors
• Fronts
• Styles
• Uniqueness
• Slide framework
9/23/2019
7
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bio/ Profile
• Credentials
• Choose 150 Characters wisely
• Linktree
• PayPal
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Are you an
entrepreneur or
are you just
screwing around
all day?
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Story vs. feed worthy
9/23/2019
8
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Number of
story
posts/
shares
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Captions
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Subtitles
on videos
9/23/2019
9
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Go the
extra mile
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Get a
microphone
9/23/2019
10
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Learn about lighting
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Learn about
angles
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Get a
partner who
understands
importance of
quality social
media
9/23/2019
11
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Limit sappy
relationship
stuff,
sponsorships,
and ads
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Language:
Keep it
classy and
PC
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
• Engagement
• Answering DMs
• Actually caring
• Being interesting
• Actually knowing
your stuff
• Pulse on industry
9/23/2019
12
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Contributors to success
• Looks
• Face
• Overall Physique
• Booty
• Knowledge
• Practical
• Scientific
• Technological
• Website
• Graphic Design
• Videos/ Photos
• Marketing/ Branding
• Speaking/ Communication/ Social Skills
• Writing Ability
• Free Content Produced (Articles,
Blogposts, Videos, Social Media Posts,
Journal Articles
• Education/ Accolades
• Degrees
• Certifications
• Awards
• Physical Strength
• Work Ethic• Organizational Skills
• Overall Talent
• Sense of Humor
• Charisma
• Ingenuity• Originality/ Ability to Connect
Dots
• Professionalism
• Accolades/ Awards
• Passion for Fitness• Integrity
• Confidence
• Lifestyle
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Influence/
credibility,
money,
followers
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Niche
Double
edge sword
but you
gotta do it
9/23/2019
13
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Ability to
juggle/ habits
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Hanna Oeberg Lauren Simpson Krissy Cela
Collaborations
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
9/23/2019
14
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
No
philosophic
quotes
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Uniqueness –
grey chest hair,
On Tap at
Glute Lab
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
9/23/2019
15
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Glute Lab
Branding
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Don’t be lazy, link in story, etc.
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
When in
doubt,
credit others
9/23/2019
16
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Stay
humble
and don’t
image craft
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
Get good Wifi
Bret Contreras, PhD, CSCS,*D
1000 New Instagram Followers a Day . . . And counting
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