PowerPoint Presentation - NSCA...this presentation: I have a patent on a hip thrust device. 1000 New...

9/23/2019

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Bret Contreras, PhD, CSCS,*D

1000 New Instagram Followers a Day . . . And counting



Conflict of Interest Statement

I have one potential conflict of interest in relation to

this presentation: I have a patent on a hip thrust

device.

1000 New Instagram Follower a Day . . . and CountingBret Contreras, PhD, CSCS,*D

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No Trickery – Numbers, bots, follow for

follow, fake comments, etc.



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Homework:

take notes

on your top

3 favorite

IGers



If I told you that you had

to post once a day for

the next year and mimic

these folks’ posts or else

you’d be shot dead,

you’d do it and you’d

probably gain hundreds

of thousands of

followers.

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Brand

• Colors

• Fronts

• Styles

• Uniqueness

• Slide framework

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Bio/ Profile

• Credentials

• Choose 150 Characters wisely

• Linktree

• PayPal



Are you an

entrepreneur or

are you just

screwing around

all day?



Story vs. feed worthy

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Number of

story

posts/

shares



Captions



Subtitles

on videos

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Go the

extra mile





Get a

microphone

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Learn about lighting



Learn about

angles



Get a

partner who

understands

importance of

quality social

media

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Limit sappy

relationship

stuff,

sponsorships,

and ads



Language:

Keep it

classy and

PC



• Engagement

• Answering DMs

• Actually caring

• Being interesting

• Actually knowing

your stuff

• Pulse on industry

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Contributors to success

• Looks

• Face

• Overall Physique

• Booty

• Knowledge

• Practical

• Scientific

• Technological

• Website

• Graphic Design

• Videos/ Photos

• Marketing/ Branding

• Speaking/ Communication/ Social Skills

• Writing Ability

• Free Content Produced (Articles,

Blogposts, Videos, Social Media Posts,

Journal Articles

• Education/ Accolades

• Degrees

• Certifications

• Awards

• Physical Strength

• Work Ethic• Organizational Skills

• Overall Talent

• Sense of Humor

• Charisma

• Ingenuity• Originality/ Ability to Connect

Dots

• Professionalism

• Accolades/ Awards

• Passion for Fitness• Integrity

• Confidence

• Lifestyle



Influence/

credibility,

money,

followers



Niche

Double

edge sword

but you

gotta do it

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Ability to

juggle/ habits



Hanna Oeberg Lauren Simpson Krissy Cela

Collaborations



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No

philosophic

quotes



Uniqueness –

grey chest hair,

On Tap at

Glute Lab



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Glute Lab

Branding



Don’t be lazy, link in story, etc.



When in

doubt,

credit others

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Stay

humble

and don’t

image craft



Get good Wifi



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Thank you for

Attending

PowerPoint Presentation - NSCA...this presentation: I have a patent on a hip thrust device. 1000 New...

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