Secrets For Success In The Data Center Power Distribution & Monitoring Industry
Market CharacteristicsIntelligent PDU Sales
CompleteSpecialist
• Market 5-year growth rate: 13.7%• Market for intelligent PDUs will grow 2x as fast as market for non-intelligent PDUs• APC by Schneider Electric, Server Technology and Emerson own 40.5% of market
Market Size:$1B
Who Plays In This Market?
CompleteSolution Providers
Rack PDUSpecialists
Core business isIntelligent Rack PDUs
RegionalCompanies that
focus on non-intelligent products
Source: IMS Research: The World Market for Rack Power Distribution Units – 2012 Edition
Where Are The Customers?
Data Center Locations
1. London – 812. Netherlands - 543. Antwerpen – 344. Paris – 335. Frankfurt – 296. Dusseldof – 167. Vienna – 158. Hamburg – 129. Madrid – 1210. Lisbon -12
What Do Customers Want?
• The ability to protect equipment from spikes, electrical noises, and phase imbalances and thereby, ensure power supply of higher quality
• With the increase in server density, rack vendors are also expected to focus on simplifying cable management and design systems to accommodate deeper server versions.
Role Of Product Mgmt @ enLogic
1. Communication2. Solution Development3. Product(s)4. Partners5. Sales6. Competition7. Pricing
enLogic’s Product Goals For 2013
1. Deal with the #1 threat to the company2. Create a compelling USP3. Product awareness4. Create a memorable company story5. Create a product roadmap
The #1 Threat To enLogic
What Makes enLogic Unique?
Product Awareness
• Who buys intelligent PDUs?
• When do they buy them?
• How do they make their decisions?
• Are they aware of enLogic?
Memorable Company Story
Product Roadmap
1. Combine thermal management with intelligent PDU.
2. Boost data center energy efficiency.3. Increase management control
(allocate costs).4. High-power 400V models to support the
power requirements of data center racks with high-density equipment.
How Big Can We Grow?
• $500,000,000 Intelligent PDU market– 1% = $5,000,000– 5% = $10,000,000– 10% = $50,000,000
Top Related