Secrets For Success In The Data Center Power Distribution & Monitoring Industry

Market CharacteristicsIntelligent PDU Sales

CompleteSpecialist

• Market 5-year growth rate: 13.7%• Market for intelligent PDUs will grow 2x as fast as market for non-intelligent PDUs• APC by Schneider Electric, Server Technology and Emerson own 40.5% of market

Market Size:$1B

Who Plays In This Market?

CompleteSolution Providers

Rack PDUSpecialists

Core business isIntelligent Rack PDUs

RegionalCompanies that

focus on non-intelligent products

Source: IMS Research: The World Market for Rack Power Distribution Units – 2012 Edition

Where Are The Customers?

Data Center Locations

1. London – 812. Netherlands - 543. Antwerpen – 344. Paris – 335. Frankfurt – 296. Dusseldof – 167. Vienna – 158. Hamburg – 129. Madrid – 1210. Lisbon -12

What Do Customers Want?

• The ability to protect equipment from spikes, electrical noises, and phase imbalances and thereby, ensure power supply of higher quality

• With the increase in server density, rack vendors are also expected to focus on simplifying cable management and design systems to accommodate deeper server versions.

Role Of Product Mgmt @ enLogic

1. Communication2. Solution Development3. Product(s)4. Partners5. Sales6. Competition7. Pricing

enLogic’s Product Goals For 2013

1. Deal with the #1 threat to the company2. Create a compelling USP3. Product awareness4. Create a memorable company story5. Create a product roadmap

The #1 Threat To enLogic

What Makes enLogic Unique?

Product Awareness

• Who buys intelligent PDUs?

• When do they buy them?

• How do they make their decisions?

• Are they aware of enLogic?

Memorable Company Story

Product Roadmap

1. Combine thermal management with intelligent PDU.

2. Boost data center energy efficiency.3. Increase management control

(allocate costs).4. High-power 400V models to support the

power requirements of data center racks with high-density equipment.

How Big Can We Grow?

• $500,000,000 Intelligent PDU market– 1% = $5,000,000– 5% = $10,000,000– 10% = $50,000,000