Pop up Store- Deconstructed

- Shruti and Karthik

Agenda

What is pop store

Why and where do brands use pop-up store

Benefits of pop-up store

Examples of pop-up store

What is pop-up store?

Pop-up retail, also known as pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces in many countries.

Why do brands use pop-up store?

Creating buzz

Provide seasonality and variety

Introduce new product

Clearance sales

Increases consumer engagement

and interaction

Allows brand to experiment new

marketing programs

E bay pop-up shop in USA

Where to set up a pop-up store?

• Malls • Within a store• Shopping street, ex: Orchard

road• Airports • Any vacant space in high footfall

areas

H&M store on Miami Beach

Benefits of pop-up store

Connect with customers

Build trust

Grabs attention

Drives temporary spike in sales

Short Term

Low set-up cost

Test new markets

Few Examples of successful pop-up stores

Evian pop-up store on Orchard road, Singapore

Amazon Pop-up store inside a shopping mall in San- Francisco