Pop Up stores deconstructed
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Transcript of Pop Up stores deconstructed
Pop up Store- Deconstructed
- Shruti and Karthik
Agenda
What is pop store
Why and where do brands use pop-up store
Benefits of pop-up store
Examples of pop-up store
What is pop-up store?
Pop-up retail, also known as pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces in many countries.
Why do brands use pop-up store?
Creating buzz
Provide seasonality and variety
Introduce new product
Clearance sales
Increases consumer engagement
and interaction
Allows brand to experiment new
marketing programs
E bay pop-up shop in USA
Where to set up a pop-up store?
• Malls • Within a store• Shopping street, ex: Orchard
road• Airports • Any vacant space in high footfall
areas
H&M store on Miami Beach
Benefits of pop-up store
Connect with customers
Build trust
Grabs attention
Drives temporary spike in sales
Short Term
Low set-up cost
Test new markets
Few Examples of successful pop-up stores
Evian pop-up store on Orchard road, Singapore
Amazon Pop-up store inside a shopping mall in San- Francisco