Screens everywhere Dr. Mike Short CBE
[email protected]
The mobile phone turns 40
3
Everyone now has the power to innovate
in a digital world thanks to the marriage
between the two great innovation
platforms of the 21st century: internet
and mobile. Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
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differently_ See the world
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We’re communicating
more than sleeping
The average UK adult is now
spending more time using media than
they are sleeping. 8h 41m
communicating versus 8h 21m
sleeping
8hrs 41m
Source Ofcom August 2014
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http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/downloads/
Internet and web-based content: key statistics
Source: IDATE / Industry data / Ofcom / comScore
*comScore MMX, August 2013, home and work panel, persons 15+
† IDATE / Industry data / Ofcom, 2013.
‡ international research, September 2013, internet users 18+ 11
Figure 5.1
Mobile internet take up
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Figure 5.8
Internet share of total advertising spend
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Figure 5.2
Wired internet advertising expenditure per head: 2008-12
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Figure 5.3
2012
Mobile advertising expenditure per head: 2008-12
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Figure 5.5
Tapped on an advert in a mobile browser or application in the past month
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Figure 5.7
Smartphone take-up
17
Figure 5.11
Portable devices used to access the internet
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Figure 5.21
Most important device for accessing the internet
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Figure 5.22
Internet activities conducted on a mobile phone/smartphone
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Figure 5.13
Monthly accessing of social networking sites on mobile phones
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Figure 5.30
The internet as a primary source of news
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Figure 5.39
Business / Advertising Impact
Cameras everywhere
New editing tools
Easy upload to the web
Access to archives with digitization
File storage options multiply
Storytelling is changing
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Weekly access of online video clips
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Figure 5.26
Accessing online video clips, by device ownership
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Figure 5.28
Type of TV/Video service accessed on mobile
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Figure 5.36
Proportion of regular users who pay a subscription fee for access
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Figure 5.38
Screens everywhere
Office
Outdoor
Local
Education
New domains for distribution
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New Screens, new markets, wider reach
New formats and business models with the web
Digitization widens content, tools and distribution
Personalised media consumption
Summary
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INTERNET AND DEVICES
Smartphone operating system take-up
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Figure 5.12
Monthly accessing of social networking sites, by device ownership
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Figure 5.30
Use of social check-in services by mobile social networkers
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Figure 5.31
Average time spent browsing on a laptop or desktop computer
36
Figure 5.3