Screens everywhere Dr. Mike Short CBE

mike.short@telefonica.com

Agenda

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The mobile phone turns 40

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analog_ from

digital_ to

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6

Everyone now has the power to innovate

in a digital world thanks to the marriage

between the two great innovation

platforms of the 21st century: internet

and mobile. Dr. Mike Short, VP Telefónica,

Financial Times, April 2013

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differently_ See the world

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We’re communicating

more than sleeping

The average UK adult is now

spending more time using media than

they are sleeping. 8h 41m

communicating versus 8h 21m

sleeping

8hrs 41m

Source Ofcom August 2014

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http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/downloads/

Internet and web-based content: key statistics

Source: IDATE / Industry data / Ofcom / comScore

*comScore MMX, August 2013, home and work panel, persons 15+

† IDATE / Industry data / Ofcom, 2013.

‡ international research, September 2013, internet users 18+ 11

Figure 5.1

Mobile internet take up

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Figure 5.8

Internet share of total advertising spend

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Figure 5.2

Wired internet advertising expenditure per head: 2008-12

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Figure 5.3

2012

Mobile advertising expenditure per head: 2008-12

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Figure 5.5

Tapped on an advert in a mobile browser or application in the past month

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Figure 5.7

Smartphone take-up

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Figure 5.11

Portable devices used to access the internet

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Figure 5.21

Most important device for accessing the internet

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Figure 5.22

Internet activities conducted on a mobile phone/smartphone

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Figure 5.13

Monthly accessing of social networking sites on mobile phones

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Figure 5.30

The internet as a primary source of news

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Figure 5.39

Business / Advertising Impact

Cameras everywhere

New editing tools

Easy upload to the web

Access to archives with digitization

File storage options multiply

Storytelling is changing

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Weekly access of online video clips

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Figure 5.26

Accessing online video clips, by device ownership

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Figure 5.28

Type of TV/Video service accessed on mobile

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Figure 5.36

Proportion of regular users who pay a subscription fee for access

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Figure 5.38

Screens everywhere

Office

Outdoor

Local

Education

New domains for distribution

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New Screens, new markets, wider reach

New formats and business models with the web

Digitization widens content, tools and distribution

Personalised media consumption

Summary

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INTERNET AND DEVICES

Smartphone operating system take-up

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Figure 5.12

Monthly accessing of social networking sites, by device ownership

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Figure 5.30

Use of social check-in services by mobile social networkers

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Figure 5.31

Average time spent browsing on a laptop or desktop computer

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Figure 5.3