2009-2011
2009 – Build it & They Will Come
2010 – The Bomb
2011 – North Shore Finish
Steel City Road Runners
Launch
Halloween Race Added
Rock the RunCheerathoner
Program Developed
Industry Expert
Support
2012 - Build It Out
Add Liberty 1 Mile
Halloween Races
Partner w/Chicago
Team
Event Staff Registration
Medical Program
Growth and Diversification
2013
• Added 10 Miler• Great Race Expo Management• Boston Bombing 13 days before Pittsburgh Marathon• Inaugural MLF 6.6K
2014
• Increase staff• Contract out our organizational expertise
2015
• Partnership with Pittsburgh Pirates and Pittsburgh Steelers• It’s about the Experience• Revenues vs. Expenses
P3R Goals
• Event Portfolio
• Diversify Income• Revenue Producing Units• Independent Ventures• Partnerships with Long-term• Expand/Develop
Programming
DICK’S Sporting Goods Pittsburgh Marathon Events
GNC Live Well Liberty Mile
EQT Pittsburgh 10 Miler
Great Race ExpoMario Lemieux Foundation 6.6K
Steel City Road Runners
Pittsburgh Pirates and
Steelers
Kids of STEEL Program• Exercise/Nutrition• 120 schools• Expand Across State
Lines • 6,000 in Kids Marathon • Summer Dreamers
Academy• Junior Elites
American Development
• $360,000 to American Athletes
• Support Team Minnesota
• Adopt an Athlete • Grow Fan Base• Pen Pal Program with
Kids• Community
Involvement
Steel City Road Runners Club
• Runner’s Voice• Runner’s sponsorship of
the event• Advocates• Training program for
events
Building Community Relationships• Matching Grants to
Neighborhoods• Community Relations - Staff
Member• Cheerathoners/Bands• Specific Neighborhood Cheer
Stations• “Favorite Neighborhood” Award • Partner with GTECH to Revitalize
Baseball Field• Compostable Cups used in Local
Farm • Zero Waste in Pittsburgh Gold
Certification
Marketing Tactics• Big registration launch• Megaticket/Bundling• Holiday gift registrations• Referral program• Facebook Ads• Team/Relay• Steel Challenge• Photo contest
SHARE
• Keep the conversation going• Authenticity = trust• Building our brand• Support sponsor brands without
pushing• Must be ready for good and bad
Trial By Intuition
It’s A Journey
Just as the Pittsburgh Marathon has a story to tell . . Each runner has their own story to tell Their own unique journey
Event Social Media Center
Dedicated area to monitor and engage in social conversations
Real-time monitoring of social channels
Share the event live thru social channels
Real-time customer service
Support of operations
Event Social Center Goals
World c\Class Customer
Service
Runner Hospitality
EncouragementSponsor Amplification
Participant Generated
Content
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