Photo credit: http://pinterest.com/pin/231724343297302313/
Exploring Pinterest for Business
• Relatively new
• Online image collections ‘pinboards’
• Beautiful interface
• HUGE with women Growing with Men
What is Pinterest?!
Photo credit: http://pinterest.com/pin/231724343297302313/
How do I use pinterest for my business?
• Participate• Find new potential customers• Generate interest• Drive traffic• Generate sales and leads• aka – Social Media
Who is on Pinterest?
11+ Million users80% Women 20% Men
Average age 28Married or in a relationship
Long time on site – 2nd only to FB
Create a business account
http://business.pinterest.com/
Fill out your About section, logo and website
Connect to FB and Twitter accounts…but
Should you post to Facebook?
Pinterest and your website
Pinterest button to your siteBookmarklet, social sharing iconsAdd an image to all blog posts from now on!Watermark your original images to protect them.
Business Best Practices
• Pin regularly and not in bursts• Label your pin board categories• Engage with other pinners – like and comment on other pins• Clear, colorful photos• Read this: http://pinterest.com/about/copyright/• Check the source of the pin before you repin
Photo credit: http://www.flickr.com/photos/mhauri/4450804162/
Promote from other sources,
not just your own work.
• Tag other pinners with @• Collaboration boards with staff or top clients• Event boards – invite attendees to post on that board• Links in your pin descriptions• Use hashtags• Watermark your original content• WP Pinterest widget
More Advanced
• Items around your industry
• Infographics
• Products
• Boards that show your values
• Thanks You
• Clients
• Local content
• How to videos
• eBook covers
What to pin
• Team members
• Highlight old content
• Coupons
• Be a thought leader
• Video gallery
• Case studies
• Testimonials
• What is your ideal client pinning?
How do your products and services fit into your customers lifestyles? How does it help them?
Persona driven boards
• Content for specific client types
• What are their interests, needs
• How does your business help?
• When do you get the most repins, likes and referrals?
• Analytics and test different posting times
• View pinboards of your customers to understand them better
• What is driving traffic and leads?
• Clicks per pin, repins per pin, time spent on your site by Pinterest users
Take all the fun out of it
Good Examples
• Cabot Cheese
• Chobani
• GE
• Whole Foods
• Marketo
• Scholastic
• Mashable
• Infographics• Putting your prettiest foot forward• Pinterest search is about the descriptions• Fresh content is rewarded• Follow companies and boards – not necessarily people
• Do visuals play a role in your business?
• Is your demographic there?
• Do you have the time and content?
• Test, test, test
Should you be on pinterest?
• Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs.
• Pinstamatic – Create original pins
• 7 Useful Pinterest Tools to Supercharge Your Pinfluence
Other Tools
Need to know more?
• This Is Everything You Need To Know About Pinterest (Techcrunch)
• 26 Tips for Using Pinterest for Business (Social Media Examiner)
• Pinterest Help and Resources
• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)
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