Photo credit: http://pinterest.com/pin/231724343297302313/

Exploring Pinterest for Business

• Relatively new

• Online image collections ‘pinboards’

• Beautiful interface

• HUGE with women Growing with Men

What is Pinterest?!

Photo credit: http://pinterest.com/pin/231724343297302313/

How do I use pinterest for my business?

• Participate• Find new potential customers• Generate interest• Drive traffic• Generate sales and leads• aka – Social Media

Who is on Pinterest?

11+ Million users80% Women 20% Men

Average age 28Married or in a relationship

Long time on site – 2nd only to FB

Create a business account

http://business.pinterest.com/

Fill out your About section, logo and website

Connect to FB and Twitter accounts…but

Should you post to Facebook?

Start Pinning, Repinning and Liking

Create BoardsPhotos, videos, blog posts…

more on that later

Pinterest and your website

Pinterest button to your siteBookmarklet, social sharing iconsAdd an image to all blog posts from now on!Watermark your original images to protect them.

Making Money

• Add prices and link to purchase

Business Best Practices

• Pin regularly and not in bursts• Label your pin board categories• Engage with other pinners – like and comment on other pins• Clear, colorful photos• Read this: http://pinterest.com/about/copyright/• Check the source of the pin before you repin

Photo credit: http://www.flickr.com/photos/mhauri/4450804162/

Promote from other sources,

not just your own work.

Pinterest searchpins, boards, people

• Tag other pinners with @• Collaboration boards with staff or top clients• Event boards – invite attendees to post on that board• Links in your pin descriptions• Use hashtags• Watermark your original content• WP Pinterest widget

More Advanced

Who is pinning your stuff?

• Items around your industry

• Infographics

• Products

• Boards that show your values

• Thanks You

• Clients

• Local content

• How to videos

• eBook covers

What to pin

• Team members

• Highlight old content

• Coupons

• Be a thought leader

• Video gallery

• Case studies

• Testimonials

• What is your ideal client pinning?

How do your products and services fit into your customers lifestyles? How does it help them?

Persona driven boards

• Content for specific client types

• What are their interests, needs

• How does your business help?

• When do you get the most repins, likes and referrals?

• Analytics and test different posting times

• View pinboards of your customers to understand them better

• What is driving traffic and leads?

• Clicks per pin, repins per pin, time spent on your site by Pinterest users

Take all the fun out of it

• Cross promote

• Add popular pins to newsletter

Promote

Contests

Good Examples

• Cabot Cheese

• Chobani

• GE

• Whole Foods

• Marketo

• Scholastic

• Mashable

• Infographics• Putting your prettiest foot forward• Pinterest search is about the descriptions• Fresh content is rewarded• Follow companies and boards – not necessarily people

• Do visuals play a role in your business?

• Is your demographic there?

• Do you have the time and content?

• Test, test, test

Should you be on pinterest?

• Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs.

• Pinstamatic – Create original pins

• 7 Useful Pinterest Tools to Supercharge Your Pinfluence

Other Tools

Need to know more?

• This Is Everything You Need To Know About Pinterest (Techcrunch)

• 26 Tips for Using Pinterest for Business (Social Media Examiner)

• Pinterest Help and Resources

• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)

• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)