Confidential document – All rights reserved – Leadformance 2013
Web 2 Shop
Local client acquisi.on with your Store Locator Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales…
Confidential document – All rights reserved – Leadformance 2013
• 30 people & 8 na.onali.es established in FR, UK and SP
• Product & Tech start-‐up since 2007
• Winner of the E-‐commerce Innova.on Award
• Part of Solocal Group since 2011 (NYSE Euronext – 2.1bn)
Specialists of local customer acquisiOon since 2007
Publishers of BRIDGE The leading European store locator plaRorm
Confidential document – All rights reserved – Leadformance 2013
You will enjoy what we do for you
Our promise
4
We will generate local traffic for your stores
We will help you convert prospects into clients
Confidential document – All rights reserved – Leadformance 2013
210.000 Retail locations"
130 Clients "110 Countries"
Web 2 Shop
170.000.000 Page views"
The undisputed European leader in Store Locator solutions"
Confidential document – All rights reserved – Leadformance 2013
83% of purchases!are made in-store!
88% of consumers research online before purchasing offline!
!
Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012 "
44% of visitors!use the internet to find
the closest retail location!
Confidential document – All rights reserved – Leadformance 2013
54% of web users search for online promotions
Confidential document – All rights reserved – Leadformance 2013
55% of consumers!use at least 2 devices during the
course of a purchase !
Confidential document – All rights reserved – Leadformance 2013
PC, smartphone and tablet consumers
make more than 21 local searches per week or an average of 3
searches a day
Confidential document – All rights reserved – Leadformance 2013
1 out of 4 Google searches!are local searches!
Confidential document – All rights reserved – Leadformance 2013
1/3 mobile searches!are local searches!
Confidential document – All rights reserved – Leadformance 2013
62% smartphone users !use their phone on the street or on the go !
(at least once before their purchase)!
76% smartphone users !do online research while in a store !
!
Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012"
94% of clicks!are made through SEO!
Confidential document – All rights reserved – Leadformance 2013
of savings!for your!
!70%!
paid search budget!
Up to!
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TAG HEUER CASE: What your store locator will do
for you
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Top Google Rankings when searching for"brand related keywords!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Top Google Rankings when searching for"Store related keywords!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Top Google Rankings when searching for"Product related keywords!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Top Google Rankings when searching for"Generic keywords!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Top Google Rankings when searching for"Generic keywords!
After 10 months, TAG HEUER’s Store Locator appears on page 1 of
Google search result when searching for"
“watches Miami”!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Best UX given, whatever the device used!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Product related features can be
turned into cross channel Call To Action!
Confidential document – All rights reserved – Leadformance 2013
TAG HEUER CASE!
Lead Generation & Satisfaction survey help brands to offer an excellent level of service
and / or to improve it!
Confidential document – All rights reserved – Leadformance 2013 28
TAG HEUER CASE: What your store locator will do
for you
Confidential document – All rights reserved – Leadformance 2013
increased “in agency” revenues!by 64% within one year!
for Carlson Wagon Lit Travel (HAVAS Fr)!
Confidential document – All rights reserved – Leadformance 2013
BRIDGE multiplied !SUBARU’s daily test drives!by 4 in only 7 months!
Confidential document – All rights reserved – Leadformance 2013
BRIDGE generated!10x more local SEO traffic!
in less than 2 years for PULSAT!
Confidential document – All rights reserved – Leadformance 2013
BRIDGE multiplied by 5 Orange’s local internet traffic
in less than 1 year!
Confidential document – All rights reserved – Leadformance 2013
helped OPTICAL CENTER increase in-store visits by 30%
in just one year thanks!to a local e-vouchers policy!
Confidential document – All rights reserved – Leadformance 2013
BRIDGE
accounts for11%!of total ecommerce revenues
for Gitem EURONICS France!
Confidential document – All rights reserved – Leadformance 2013
BRIDGE generated
+ 12,000 !in-store visitors per month!for BOULANGER outlets!
35
Confidential document – All rights reserved – Leadformance 2013 36
What we do for you: Transform online traffic
into offline results
Confidential document – All rights reserved – Leadformance 2013
Channel rupture
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Corporate communicaOon
TV, Radio, Internet, Brochures £20,000,000
Website design
£200,000
Adwords campaign &
SEO £400,000
Branding £300,000
Mobile Apps £50,00
0
Social Media
£150,000
Store Locator
£5,000
Strategic incoherence
Vs.
This li`le brick responsible for 80% of your in-‐store conversions
Confidential document – All rights reserved – Leadformance 2013
x10!! ! !in 1 year!
Local traffic increase!
*Mean values observed for our clients" Variation from M+1, with M+1 = first full month live BRIDGE local pages!
1 3 6 9 12 15 18 21 24
38
38
Confidential document – All rights reserved – Leadformance 2013
Source : Converteo"
Store Locator visits !translate into!
revenues for your stores!
1 4 7 10 13 16 19 25 28 31 34 37 40 43 46 49 52
Source : Havas Voyage!Offline sales"Store Locator visits"
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
39
Confidential document – All rights reserved – Leadformance 2013
*Source : Wordstream 2012!
BRIDGE offers the most attractive customer acquisition cost on the
market!
Google Search 0,41€ Google Display 0,27€*!
PER QUALIFIED LOCAL VISITOR!
Confidential document – All rights reserved – Leadformance 2013
Store Locator!Product Locator!
Coupons!Lead Generation!
Click & Collect!Pick up in-store!Clearance sales!Private sales!
Advanced Web-to-Store platform!
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One stop shop for!
Confidential document – All rights reserved – Leadformance 2013 43
Store Locator
Best UX dealer locator with geolocation features"
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Store Locator
The dealer locator is a base camp for conducting local digital marketing actions: "appointments, vouchers, promotions…!
Confidential document – All rights reserved – Leadformance 2013 45
Coupons
Local vouchers publication is a built in feature of BRIDGE"
DOWNLOAD YOUR COUPON
* Available from Monday to Wednesday
10% OFF
Confidential document – All rights reserved – Leadformance 2013
Mobile Store Locator
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A fully responsive design for an optimized mobile user experience"
Confidential document – All rights reserved – Leadformance 2013
iPad Store Locator
47
Designed for tablets"
Confidential document – All rights reserved – Leadformance 2013
Facebook Store Locator
48
Facebook app included to offer the best FB dealer locator experience to your
customers"
Confidential document – All rights reserved – Leadformance 2013
Product Locator
49
Where to buy widget can display the stock level on
each page of your website and can be associated with
a particular action (e.g. reserve, buy…)"
Confidential document – All rights reserved – Leadformance 2013
Click & Collect / Pick up in store
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BRIDGE can be used to easily deploy a pick up in store feature"
Confidential document – All rights reserved – Leadformance 2013
Mobile Click & Collect
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Click & Collect and product reservation features are also compatible with smartphones"
Confidential document – All rights reserved – Leadformance 2013
Clearance sales on local pages
52
Local pages generated by BRIDGE can be used to display a
selection of products available locally with
the possibility to add a reservation module"
Reserve this product Name
Phone number
Receive coupons by email. We will not communicate your informaOon to third parOes.
Reserve this product
Complete this product reservaOon
1. You will receive a confirmaOon email 2. The product will be put on hold for 3 days 3. To collect your purchase, go to the store customer service counter with your ID and the confirmaOon email
Confidential document – All rights reserved – Leadformance 2013
Clearance sales on local pages
53
Local pages generated by BRIDGE can be used to display a
selection of products available locally with
the possibility to add a reservation module"
Confidential document – All rights reserved – Leadformance 2013
Economical!"
BRIDGE provides an elevated ROI whatever your commitment level is... "
Evolving!"
BRIDGE evolves with your customers! "
Don’t wait any longer…!Simple!"
Enter cross-channel dimension without touching your existing webpage"
minimum risk!
Confidential document – All rights reserved – Leadformance 2013
96% client satisfaction!Why not you? !
56
Confidential document – All rights reserved – Leadformance 2013
For further informa.on please contact
[email protected] www.leadformance.com
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