INBOUND15
DIY DESIGN HACKS
How to Use Visual Marketing to Leave the Competition in the Dust
Peg FitzpatrickDirector of Digital Media Co-Author of The Art of Social Media: Power Tips for Power Users
1. Why visual marketing?
2. Why do people share on social media?
3. How to create your visual style guide
4. How to use visuals with your blog
5. Tips for tools
SESSION OVERVIEW
INBOUND15
94%
Of people consider whether this will be helpful for others.• From The New York Times
Psychology of Sharing study
INBOUND15
1. Share to grow and nourish relationships
2. Be helpful
3. Define ourselves to others
From The New York Times Psychology of Sharing study
Sharing is caring
INBOUND15
1. Keep it simple
2. Share with beautiful graphics
3. Provide helpful information
Make it easy to share
INBOUND15
“Strive for two things in design: simplicity and clarity. Great design is born of these two things.”
Lindon Leader
INBOUND15
1. Color palette
2. Mood and feel of brand
3. Font choices
4. Type of image
Elements of style
INBOUND15
1. Use a photo that you love
2. Adobe Color will help you create a palette
3. Save the color codes in Canva
4. Don’t guess on colors
How to create a custom color palette
INBOUND15
Title it right!
Write great titles for each post. Keywords count but write for humans, not algorithms.
INBOUND15
Meta data counts
Your meta data becomes the subtitle on posts when shared on social media.
1. Pinterest 735 pixels x 1102 pixels
2. Instagram 640 pixels x 640 pixels
3. Blog post 735 pixels x 315 pixels (or to fit your theme)
4. Facebook 940 pixels x 788 pixels
5. Twitter 1000 pixels x 500 pixels
6. LinkedIn 700 pixels x 400 pixels
Sizes for social media graphics
INBOUND15
Pic Monkey• Use all the fonts on your
computer• Create transparent
backgrounds• Easy to use
INBOUND15
Adobe Creative
• Huge array of products• Adobe Color for palettes• Create professional
designs
INBOUND15
• Canva
• Pic Monkey
• Lynda.com
• Adobe Creative Suite
• YouTube tutorials
Visual design tools
INBOUND15
Adobe Color
• Create beautiful palettes from your smartphone photos and share across all devices
Top Related