How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick
-
Upload
guy-kawasaki -
Category
Social Media
-
view
70.043 -
download
3
Transcript of How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick
![Page 1: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/1.jpg)
@GuyKawasaki and @PegFitzpatrick 2
![Page 2: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/2.jpg)
@GuyKawasaki and @PegFitzpatrick 3
![Page 3: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/3.jpg)
@GuyKawasaki and @PegFitzpatrick
valuableBE1
![Page 4: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/4.jpg)
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
![Page 5: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/5.jpg)
@GuyKawasaki and @PegFitzpatrick
Inform
![Page 6: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/6.jpg)
@GuyKawasaki and @PegFitzpatrick
Assist
![Page 7: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/7.jpg)
@GuyKawasaki and @PegFitzpatrick
Entertain
![Page 8: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/8.jpg)
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
![Page 9: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/9.jpg)
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
• Embrace the NPR
model
![Page 10: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/10.jpg)
@GuyKawasaki and @PegFitzpatrick
cleverBE2
![Page 11: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/11.jpg)
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
![Page 12: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/12.jpg)
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
![Page 13: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/13.jpg)
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities
![Page 14: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/14.jpg)
@GuyKawasaki and @PegFitzpatrick
graciousBE3
![Page 15: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/15.jpg)
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
![Page 16: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/16.jpg)
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks
![Page 17: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/17.jpg)
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or
stay silent
• Give thanks
![Page 18: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/18.jpg)
@GuyKawasaki and @PegFitzpatrick
organizedBE4
![Page 19: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/19.jpg)
@GuyKawasaki and @PegFitzpatrick
Be organized
• Use the right tools
![Page 20: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/20.jpg)
Be
organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
![Page 21: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/21.jpg)
Be
organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
• Be consistent
![Page 22: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/22.jpg)
@GuyKawasaki and @PegFitzpatrick
dramaticBE5
![Page 23: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/23.jpg)
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
![Page 24: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/24.jpg)
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
![Page 25: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/25.jpg)
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
• Add user-
generated content
![Page 26: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/26.jpg)
@GuyKawasaki and @PegFitzpatrick
optimalBE6
![Page 27: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/27.jpg)
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
![Page 28: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/28.jpg)
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
![Page 29: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/29.jpg)
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
![Page 30: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/30.jpg)
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
• Go native
![Page 31: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/31.jpg)
@GuyKawasaki and @PegFitzpatrick
boldBE7
![Page 32: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/32.jpg)
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
![Page 33: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/33.jpg)
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
![Page 34: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/34.jpg)
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
• Be topical and timely
![Page 35: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/35.jpg)
@GuyKawasaki and @PegFitzpatrick
cluelessBEDon’t
8
![Page 36: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/36.jpg)
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
![Page 37: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/37.jpg)
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
![Page 38: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/38.jpg)
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
• Don’t abdicate to
agencies and interns
![Page 39: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/39.jpg)
@GuyKawasaki and @PegFitzpatrick
activeBE9
![Page 40: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/40.jpg)
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
![Page 41: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/41.jpg)
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets
![Page 42: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/42.jpg)
Be active
• Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets
![Page 43: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/43.jpg)
@GuyKawasaki and @PegFitzpatrick
curiousBE10
![Page 44: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/44.jpg)
Be curious
• Jump on new
platforms
@GuyKawasaki and @PegFitzpatrick
![Page 45: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/45.jpg)
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
![Page 46: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/46.jpg)
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
• Go Incognito
![Page 47: How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick](https://reader033.fdocuments.in/reader033/viewer/2022051414/55a5308b1a28ab52348b470b/html5/thumbnails/47.jpg)
@GuyKawasaki and @PegFitzpatrick 48