PatientricitiDelivering healthcare outcomes through personalized patient engagement
Introduction to Patientriciti
NOTICE: Proprietary and ConfidentialThis material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express written consent of Patientriciti, Inc.© 2014
Sandeep Puri
Co-Founder & CEO
www.patientriciti.com
Patientriciti, Inc. 2
Patientriciti’s Mission
Patientriciti makes patient engagement and remote care management effective, efficient, and sustained to help
healthcare stakeholders improve clinical outcomes, reduce costs, and enhance patient experience
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Patient engagement is critical for Providers to succeed in the new healthcare delivery and reimbursement models
• Healthcare is transforming to deliver on the triple-aim framework: - lower healthcare cost- improved clinical outcomes- enhanced patient experience
• Healthcare reform is driving new delivery and reimbursement models that require increased Provider accountability for the total cost and quality of care (reimbursement shift from fee-for-service to fee-for-value). These models include:
- Penalties for Hospital Readmissions- Accountable Care Organizations- Patient Centered Medical Homes- Population Health Management
• For Providers to succeed in these new models and for the healthcare system to deliver on the triple aim objective, it is critical to engage the Patients in managing their health and wellness
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Problem – Most patients are not engaged in managing their health and wellness
• 50% of patients do not follow referral advice
• People with chronic diseases take only 50 percent of the prescribed doses of medications, on average
• 75 percent of patients do not keep follow-up appointments
• 40 percent of deaths in the US are caused by modifiable behavioral issues such as smoking and obesity
Most solutions are not effective because they try to address patient engagement with a purely technology solution
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At Patientriciti, we believe that…
• Patient Engagement is critical to enabling the shift to the fee-for value model – a key component of the healthcare transformation.
• Engaged Patients are much more likely to modify their behavior and take greater responsibility for their care.
• Personalizing the communication with Patients leads to higher rates of engagement. Each Patient is unique – demographically, clinically, and behaviorally; and needs to be engaged differently.
• Patients can be encouraged to change behavior through behavioral science strategies like incentives and social gaming.
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Patientriciti’s solution incorporates technology with marketing and behavioral science strategies
Identify
Outreach
Engage
Insight
Identify patient population to engage based on program goals, and understand their characteristics and usage
Connect to the target population using targeted, timely, and coordinated messaging
Engage patients in focused programs through personalized messaging and activate them to change behavior (e.g., gamification; social incentives)
Draw insights from patient responses and behaviors to identify care opportunities
Patientriciti Engine
Our solution enables personalized engagement and sustained behavior change
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2
3
4
Care5
Follow-up on care opportunities by executing focused programs and/or alerting clinical team
Measure & Maintain
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Patientriciti’s solutions help Providers improve outcomes, reduce costs, and enhance patient experience
Preventive Care Management Solutions help Providers identify gaps in preventive care and engage with patients to fill these gaps.
• Streamline Hospital/Clinic Visits - Appointment reminder notifications; Reduce no-shows• Manage gaps in care: identify and schedule missed appointments, immunization alerts, wellness
and screening visits)• Patient Satisfaction Surveys• Meet Meaningful Use (MU) Requirements relating to Patient engagement• Inform Patients about Hospital/Clinic events
Transitional Care Management Solutions help Providers avoid readmission penalties by engaging discharged patients through outreach programs
• Review patient discharge instructions• Stay compliant with medication• Assess their health status through a series of questions• Schedule follow-up care• Identify gaps in care and alert care team when clinical intervention is needed
Chronic Care Management Solutions help Providers improve clinical outcomes and lower costs for high-risk chronically ill patients
• Programs to educate patients on disease management• Stay compliant with medication• Track and assess patient health status through a series of questions• Schedule follow-up care• Identify gaps in care, and alert care team when needed. Reduces the burden of routine care
management work by helping the care team focus on the patients that need help.
Preventive Care Management
Solutions
Transitional Care Management
Solutions
Chronic Care Management
Solutions
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Patientriciti’s Capabilities
Response AnalyticsEvaluates and improves the engagement
rates over time. Ability to analyze by Program, by modes of communication, by
Patient demographics, etc.
Survey AnalyticsAnalyzes patient responses to survey
questions to identify care gaps. Evaluates impact of programs on population health over time to measure
ROI.
Alert ManagementGenerates alerts based on patient
responses. Ability to define alert rules and level of alert based on the care path; view and create alert reports by Program,
by Patient, by Date.
Rewards ManagerEncourages Patients to change
behavior and sustain behavior change by rewarding the desired behavior or activity - increases engagement and
makes the process of self-care management fun
Integration with EMR and Patient Portal
Ability for forward- and backward-integration with any EMR system and
Patient Portal
Care Manager WorkflowEnables Care Managers to manage their
workflow - view patients assigned to them, track their responses, view and
track alerts generated by their patients, and create notes/ to-do lists for managing their patients’ health
Population AnalyticsIdentifies the target population for
different programs - based on clinical, demographic, and geographical screening
criteria
Personalized Communication
Enables personalized engagement with Patients in the communication
mode they prefer, the language they prefer, and the time they prefer
Customized Program Development
Enables Providers/Payers to easily create customized programs for their
target population segments using Patientriciti’s templates/libraries to
create notifications and surveys
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Technology – Cloud-based SaaS solution
Ptciti on premise appliance
Hospital EHR(Cerner)
Ptciti on premise appliance
Clinic B EHR(Allscripts)
V
isualize
Track &
M
easure
En
gage
Target
Iden
tify
Cap
ture
REST A
PI / H
L7 / W
orkflo
w
integratio
n
Transp
ort
HL7
, CC
DA
HL7
, CC
DA
HL7
, CC
DA
Web-based Portal
Response Analytics & Adaptive Learning XML/HL7
Multi-Channel Communication – email, SMS, phone, IVR, Twitter, FB
Programs – Campaigns, Disease & Care Management, & Personalization (Profiles – Segmentation) & Gamification
Data
Data DataCubes / Population Health Management
Data Data Data Cloud Data Cluster
APIs – Data Import Model Interface Engine
Ptciti on premise appliance
Clinic A EHR(ecw)
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Patientriciti’s Advantages
• Multi-channel, multi-lingual, multi-touch capability to enable personalized engagement with multiple segments of the population, especially the medically underserved segments.
• Personalization of message based on patient profile, stated preferences, and past patient behavior
• Use of proven behavioral science strategies to encourage Patients to act and to sustain behavior change , e.g., gamification, social incentives
• Population analytics engine to identify target population based on demographic, geographical, and clinical characteristics
• Patient response analytics and alert management capability to identify care gaps and enable care coordination
• Ability to track program results by mode of communication, by patient demographics etc. - to measure ROI and improve
• Cloud-based solution that is easy to deploy, use, and maintain, and integrate with client workflow
• Two-way integration with the EMR system to identify target patients, and to export patient-generated data from Patientriciti’s platform into the EMR system (e.g., Activity Data, Alerts) to streamline clinical workflow.
• Flexibility to create and administer customized programs and surveys
• Consultative and customized approach to working with clients - we co-own the performance metrics with our clients, and are willing to make part of our fees success-based.
• Seasoned team with extensive experience that spans clinical, healthcare IT, healthcare product development, and healthcare service delivery expertise
Personalized Engagement
Sustained Behavior Change
Superior Analytics
Ease-of-Use
Seasoned Team
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The Team
The Patientriciti team (including Founders and Advisers) has extensive experience in the healthcare industry –experience that spans clinical, healthcare IT, healthcare product development, and healthcare service delivery expertise. In addition, our team brings marketing science and behavioral science knowledge from other industries, which we believe is critical to engaging Patients effectively and efficiently.
• Expertise - Building & growing companies, Strategy, Marketing, Business Development, Finance• Experience
- President, California Service Bureau, $20M revenue healthcare revenue-cycle management company- President, S4 Management Services, Partnered with investors to create a $30M revenue healthcare-
focused, revenue-cycle management platform through acquisitions and organic growth- Leadership roles in strategy, marketing, and business development at Dun & Bradstreet and Qwest
Communications- Management consultant at Cap Gemini Ernst & Young
• Education – MBA Wharton, MS UMASS, BS Indian Institute of Technology
• Expertise -Serial Entrepreneur, Product and Services technology startups• Experience - Architecting solutions and engineering management for several companies in the healthcare
industry, including Medicity and Medihost; Scale deployments, Global experience with Marketing & Sales • Education –MS Stanford University, BS Indian Institute of Technology
Sandeep PuriCo-Founder & CEO
Rajan VasudevanCo-Founder & CTO
Thank YouNOTICE: Proprietary and Confidential
This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express written consent of Patientriciti, Inc.© 2014
Sandeep Puri
Co-Founder & CEO
www.patientriciti.com
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