Patientriciti Introduction

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Patientriciti Delivering healthcare outcomes through personalized patient engagement Introduction to Patientriciti NOTICE: Proprietary and Confidential This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express written consent of Patientriciti, Inc.© 2014 Sandeep Puri Co-Founder & CEO [email protected] www.patientriciti.com

Transcript of Patientriciti Introduction

Page 1: Patientriciti Introduction

PatientricitiDelivering healthcare outcomes through personalized patient engagement

Introduction to Patientriciti

NOTICE: Proprietary and ConfidentialThis material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express written consent of Patientriciti, Inc.© 2014

Sandeep Puri

Co-Founder & CEO

[email protected]

www.patientriciti.com

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Patientriciti’s Mission

Patientriciti makes patient engagement and remote care management effective, efficient, and sustained to help

healthcare stakeholders improve clinical outcomes, reduce costs, and enhance patient experience

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Patient engagement is critical for Providers to succeed in the new healthcare delivery and reimbursement models

• Healthcare is transforming to deliver on the triple-aim framework: - lower healthcare cost- improved clinical outcomes- enhanced patient experience

• Healthcare reform is driving new delivery and reimbursement models that require increased Provider accountability for the total cost and quality of care (reimbursement shift from fee-for-service to fee-for-value). These models include:

- Penalties for Hospital Readmissions- Accountable Care Organizations- Patient Centered Medical Homes- Population Health Management

• For Providers to succeed in these new models and for the healthcare system to deliver on the triple aim objective, it is critical to engage the Patients in managing their health and wellness

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Problem – Most patients are not engaged in managing their health and wellness

• 50% of patients do not follow referral advice

• People with chronic diseases take only 50 percent of the prescribed doses of medications, on average

• 75 percent of patients do not keep follow-up appointments

• 40 percent of deaths in the US are caused by modifiable behavioral issues such as smoking and obesity

Most solutions are not effective because they try to address patient engagement with a purely technology solution

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At Patientriciti, we believe that…

• Patient Engagement is critical to enabling the shift to the fee-for value model – a key component of the healthcare transformation.

• Engaged Patients are much more likely to modify their behavior and take greater responsibility for their care.

• Personalizing the communication with Patients leads to higher rates of engagement. Each Patient is unique – demographically, clinically, and behaviorally; and needs to be engaged differently.

• Patients can be encouraged to change behavior through behavioral science strategies like incentives and social gaming.

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Patientriciti’s solution incorporates technology with marketing and behavioral science strategies

Identify

Outreach

Engage

Insight

Identify patient population to engage based on program goals, and understand their characteristics and usage

Connect to the target population using targeted, timely, and coordinated messaging

Engage patients in focused programs through personalized messaging and activate them to change behavior (e.g., gamification; social incentives)

Draw insights from patient responses and behaviors to identify care opportunities

Patientriciti Engine

Our solution enables personalized engagement and sustained behavior change

1

2

3

4

Care5

Follow-up on care opportunities by executing focused programs and/or alerting clinical team

Measure & Maintain

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Patientriciti’s solutions help Providers improve outcomes, reduce costs, and enhance patient experience

Preventive Care Management Solutions help Providers identify gaps in preventive care and engage with patients to fill these gaps.

• Streamline Hospital/Clinic Visits - Appointment reminder notifications; Reduce no-shows• Manage gaps in care: identify and schedule missed appointments, immunization alerts, wellness

and screening visits)• Patient Satisfaction Surveys• Meet Meaningful Use (MU) Requirements relating to Patient engagement• Inform Patients about Hospital/Clinic events

Transitional Care Management Solutions help Providers avoid readmission penalties by engaging discharged patients through outreach programs

• Review patient discharge instructions• Stay compliant with medication• Assess their health status through a series of questions• Schedule follow-up care• Identify gaps in care and alert care team when clinical intervention is needed

Chronic Care Management Solutions help Providers improve clinical outcomes and lower costs for high-risk chronically ill patients

• Programs to educate patients on disease management• Stay compliant with medication• Track and assess patient health status through a series of questions• Schedule follow-up care• Identify gaps in care, and alert care team when needed. Reduces the burden of routine care

management work by helping the care team focus on the patients that need help.

Preventive Care Management

Solutions

Transitional Care Management

Solutions

Chronic Care Management

Solutions

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Patientriciti’s Capabilities

Response AnalyticsEvaluates and improves the engagement

rates over time. Ability to analyze by Program, by modes of communication, by

Patient demographics, etc.

Survey AnalyticsAnalyzes patient responses to survey

questions to identify care gaps. Evaluates impact of programs on population health over time to measure

ROI.

Alert ManagementGenerates alerts based on patient

responses. Ability to define alert rules and level of alert based on the care path; view and create alert reports by Program,

by Patient, by Date.

Rewards ManagerEncourages Patients to change

behavior and sustain behavior change by rewarding the desired behavior or activity - increases engagement and

makes the process of self-care management fun

Integration with EMR and Patient Portal

Ability for forward- and backward-integration with any EMR system and

Patient Portal

Care Manager WorkflowEnables Care Managers to manage their

workflow - view patients assigned to them, track their responses, view and

track alerts generated by their patients, and create notes/ to-do lists for managing their patients’ health

Population AnalyticsIdentifies the target population for

different programs - based on clinical, demographic, and geographical screening

criteria

Personalized Communication

Enables personalized engagement with Patients in the communication

mode they prefer, the language they prefer, and the time they prefer

Customized Program Development

Enables Providers/Payers to easily create customized programs for their

target population segments using Patientriciti’s templates/libraries to

create notifications and surveys

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Technology – Cloud-based SaaS solution

Ptciti on premise appliance

Hospital EHR(Cerner)

Ptciti on premise appliance

Clinic B EHR(Allscripts)

V

isualize

Track &

M

easure

En

gage

Target

Iden

tify

Cap

ture

REST A

PI / H

L7 / W

orkflo

w

integratio

n

Transp

ort

HL7

, CC

DA

HL7

, CC

DA

HL7

, CC

DA

Web-based Portal

Response Analytics & Adaptive Learning XML/HL7

Multi-Channel Communication – email, SMS, phone, IVR, Twitter, FB

Programs – Campaigns, Disease & Care Management, & Personalization (Profiles – Segmentation) & Gamification

Data

Data DataCubes / Population Health Management

Data Data Data Cloud Data Cluster

APIs – Data Import Model Interface Engine

Ptciti on premise appliance

Clinic A EHR(ecw)

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Patientriciti’s Advantages

• Multi-channel, multi-lingual, multi-touch capability to enable personalized engagement with multiple segments of the population, especially the medically underserved segments.

• Personalization of message based on patient profile, stated preferences, and past patient behavior

• Use of proven behavioral science strategies to encourage Patients to act and to sustain behavior change , e.g., gamification, social incentives

• Population analytics engine to identify target population based on demographic, geographical, and clinical characteristics

• Patient response analytics and alert management capability to identify care gaps and enable care coordination

• Ability to track program results by mode of communication, by patient demographics etc. - to measure ROI and improve

• Cloud-based solution that is easy to deploy, use, and maintain, and integrate with client workflow

• Two-way integration with the EMR system to identify target patients, and to export patient-generated data from Patientriciti’s platform into the EMR system (e.g., Activity Data, Alerts) to streamline clinical workflow.

• Flexibility to create and administer customized programs and surveys

• Consultative and customized approach to working with clients - we co-own the performance metrics with our clients, and are willing to make part of our fees success-based.

• Seasoned team with extensive experience that spans clinical, healthcare IT, healthcare product development, and healthcare service delivery expertise

Personalized Engagement

Sustained Behavior Change

Superior Analytics

Ease-of-Use

Seasoned Team

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The Team

The Patientriciti team (including Founders and Advisers) has extensive experience in the healthcare industry –experience that spans clinical, healthcare IT, healthcare product development, and healthcare service delivery expertise. In addition, our team brings marketing science and behavioral science knowledge from other industries, which we believe is critical to engaging Patients effectively and efficiently.

• Expertise - Building & growing companies, Strategy, Marketing, Business Development, Finance• Experience

- President, California Service Bureau, $20M revenue healthcare revenue-cycle management company- President, S4 Management Services, Partnered with investors to create a $30M revenue healthcare-

focused, revenue-cycle management platform through acquisitions and organic growth- Leadership roles in strategy, marketing, and business development at Dun & Bradstreet and Qwest

Communications- Management consultant at Cap Gemini Ernst & Young

• Education – MBA Wharton, MS UMASS, BS Indian Institute of Technology

• Expertise -Serial Entrepreneur, Product and Services technology startups• Experience - Architecting solutions and engineering management for several companies in the healthcare

industry, including Medicity and Medihost; Scale deployments, Global experience with Marketing & Sales • Education –MS Stanford University, BS Indian Institute of Technology

Sandeep PuriCo-Founder & CEO

Rajan VasudevanCo-Founder & CTO

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Thank YouNOTICE: Proprietary and Confidential

This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express written consent of Patientriciti, Inc.© 2014

Sandeep Puri

Co-Founder & CEO

[email protected]

www.patientriciti.com


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