Partnerships, Cooperation and Coopetition

Partnerships

• Live in a connected world

• Look at existing partnerships

• Identify key partners

• Expand partner network

• Expand the definition of partner

• Do it all again

Cooperation

• Add new value by working together

• Reach new customers and grow customer base

• Save money

• Add “real value” for your partners

“How can I help your business”

Coopetition

• Re-define competition

• Find common interests or goals

• Build trust

• Be clear

• Create higher value for ALL customers

Partnerships, Cooperation & Coopetition

• Customers win by creating new and more value

• Expanded business and customer network

• Credible word of mouth advertising

• Growth

How can I help your business