Partnerships, Cooperation and Coopetition
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Partnerships, Cooperation and Coopetition
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John Sustersic - Marketing and Events Manager, Hardwood Ski and Bike -Ontario Cycle Tourism Forum 2013 on March 1, 2013 in Toronto, ON The presentation will explore going beyond traditional thinking and finding new ways to reach potential customers. This means examining and even rethinking your customer experience. Building effective partnerships and cooperation reaches new customers in a cost effective way and stands out. It requires looking at your network, expanding your view of that network and adding value. “Coopetition” is another way to create higher value for customers by working with others. All these create more word of mouth advertising from customers, business partners and competitors.
Transcript of Partnerships, Cooperation and Coopetition
Partnerships, Cooperation and Coopetition
Partnerships
• Live in a connected world
• Look at existing partnerships
• Identify key partners
• Expand partner network
• Expand the definition of partner
• Do it all again
Cooperation
• Add new value by working together
• Reach new customers and grow customer base
• Save money
• Add “real value” for your partners
“How can I help your business”
Coopetition
• Re-define competition
• Find common interests or goals
• Build trust
• Be clear
• Create higher value for ALL customers
Partnerships, Cooperation & Coopetition
• Customers win by creating new and more value
• Expanded business and customer network
• Credible word of mouth advertising
• Growth
How can I help your business
