AD INNOVATION AT SCALE

B2C  Content Marketing is on the Rise

86% of B2C marketers use content marketing.!!55% plan to increase their content marketing spend in 2013.!

Source:  CMI  B2C  Content  Marke2ng:  2013  Benchmarks,  Budgets,  and  Trends—North  America.  

AD INNOVATION AT SCALE

B2B  …across both B2B and B2C companies

91% of B2B marketers use content marketing.!!54% plan to increase their spend as well.!

Source:  CMI  B2B  Content  Marke2ng:  2013  Benchmarks,  Budgets,  and  Trends—North  America.  

AD INNOVATION AT SCALE

Brands are becoming Publishers

Brands already publish content to their websites and social media.!

AD INNOVATION AT SCALE

Owned + Earned + Paid Media = Converged Media

Brand marketing should take advantage of all media channels at the marketer’s disposal:!

Owned, Earned, and Paid Media!

AD INNOVATION AT SCALE

Distributed Content Marketing

Paid media publishing adds the needed scale and reach

to content marketing.!

AD INNOVATION AT SCALE

Content Audiences Respond To

It offer consumers contextually-relevant content like video channels, social feeds, editorial

articles and curated news.!

AD INNOVATION AT SCALE

A Better Ad Experience

For Brands, it creates fresh, relevant experiences that

engage consumers in ways that don’t feel like advertising. !

AD INNOVATION AT SCALE

Native Ads and Sponsored Content

Publishers can differentiate their ad inventory with content-rich ads

that entertain and inform audiences right on the page. !

AD INNOVATION AT SCALE

Paid Media Publishing: Pull Your Content Forward