Paid Media Publishing: Pull Your Content Forward
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AD INNOVATION AT SCALE B2C Content Marketing is on the Rise 86% of B2C marketers use content marketing. 55% plan to increase their content marketing spend in 2013. Source: CMI B2C Content Marke2ng: 2013 Benchmarks, Budgets, and Trends—North America.
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Technology is enabling brands to extend content marketing beyond what was traditionally possible. By combining the best practices of online content management with the reach of online display advertising, paid media publishing creates an entirely new channel for brands to connect with customers in a meaningful way. Related Article: http://blog.flite.com/home/2012/10/31/what-is-paid-media-publishing.html
Transcript of Paid Media Publishing: Pull Your Content Forward
AD INNOVATION AT SCALE
B2C Content Marketing is on the Rise
86% of B2C marketers use content marketing.!!55% plan to increase their content marketing spend in 2013.!
Source: CMI B2C Content Marke2ng: 2013 Benchmarks, Budgets, and Trends—North America.
AD INNOVATION AT SCALE
B2B …across both B2B and B2C companies
91% of B2B marketers use content marketing.!!54% plan to increase their spend as well.!
Source: CMI B2B Content Marke2ng: 2013 Benchmarks, Budgets, and Trends—North America.
AD INNOVATION AT SCALE
Brands are becoming Publishers
Brands already publish content to their websites and social media.!
AD INNOVATION AT SCALE
Owned + Earned + Paid Media = Converged Media
Brand marketing should take advantage of all media channels at the marketer’s disposal:!
Owned, Earned, and Paid Media!
AD INNOVATION AT SCALE
Distributed Content Marketing
Paid media publishing adds the needed scale and reach
to content marketing.!
AD INNOVATION AT SCALE
Content Audiences Respond To
It offer consumers contextually-relevant content like video channels, social feeds, editorial
articles and curated news.!
AD INNOVATION AT SCALE
A Better Ad Experience
For Brands, it creates fresh, relevant experiences that
engage consumers in ways that don’t feel like advertising. !
AD INNOVATION AT SCALE
Native Ads and Sponsored Content
Publishers can differentiate their ad inventory with content-rich ads
that entertain and inform audiences right on the page. !
AD INNOVATION AT SCALE
Paid Media Publishing: Pull Your Content Forward
