Ours will be the healthiest community in BC Okanagan
Similkameen Healthy Living Coalition
Slide 2
Who we are Regional authorities: Municipalities (7) SDs (3)
Indian Bands (2) RDOS Interior Health OS Healthy Living Society
convenor UBCO Okanagan College Community working groups
Slide 3
May 2013 Regional Forum
Slide 4
Structure Community-driven, bottom up planning and delivery
Enabling and supportive governance: Constellation Model Community
Groups: Identify assets, gaps, opportunities, champions Spawn
constellations Hub: Develop community capacity and competency
Knowledge Transfer, Knowledge Exchange, Worldview Set scope;
quality standards; grant writing support, project management,
evaluation, data management, seed grants
Slide 5
Constellation Model
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Our Approach Move beyond harm avoidance to reward pursuit:
paradigm shift Health behavior determinants are complex,
interactive and non-linear To be sustainable, healthy lifestyles
must become a new norm Strategy for cultural change, not just a
strategy for individual lifestyle change Success will be achieved
through multipronged and simultaneous community-level interventions
that reach a critical mass Social marketing will be key to
success.
Slide 7
A Couple of Old Nuggets: Every system is perfectly designed to
achieve exactly the results it gets. - W. Edwards Demming Culture
eats strategy for breakfast - Peter Drucker
Slide 8
Success Lies in the Community Capacity (Quantitative) The
number of people with the will and motivation to bring about change
Competency (Qualitative) The knowledge and skills community
champions bring to the task Understand and address the health
challenge Understand and address the cultural challenge Understand
and address complexity Capacity + Competency = Empowerment
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Choices Make the healthy choice the easy choice Awareness
Accessible Affordable Attractive
Slide 10
Choices Make the healthy choice the preferred choice Perceived
reward Social norm Personal norm
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Knowledge Classroom Coaching Internet Skills Demonstration
Coaching Practice Confidence Coaching Mentoring Validation Reward
Physical (satiety) Psychological (satisfaction) Social (belonging)
Access Location Affordability Capacity Preferred Choice A Model For
Mediators of Lifestyle Choice
Slide 12
Conclusion Emergence of sustainable healthy lifestyles is a
challenge in personal and cultural NORMS Norms are based on
authentic values, satisfaction and reward Personal norms are
strongly influenced by community norms: the culture we live in and
belong to Health and change management professionals dont have the
cure: this rests with the individual and community Our role is to
help them figure it out for themselves. We need to develop a
curriculum for empowerment that recognizes complexity.