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The Shifting Landscape of Product Design
Joseph O’SullivanSenior Design DirectorYahoo!
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Hyvää iltapäivää
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UserBusiness
Technology
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DesirabilitySustainability
Feasibility
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Conference on Designing for User ExperienceConference on Designing for User Experience
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Everyone DesignsUsers are becoming co-creators with us. From the self-expression of Facebook, to the network of “Me” on TiVo and subsequently become responsible for the final “deliverable”.
Everyone Designs….GloballyWe think the impact of our work on a global scale is in direct relationship in our ability to openly share what we know.
Leverage the brand of “you”Unlikely individuals are becoming strong, authentic voices for their communities. Brands will attempt to leverage these voices in their own attempts at becoming authentic.
We need to allow for experimentation with self-expressionCreating and sharing have become global product and service platforms. Current forms of self-expression will need to evolve as people find their voice. We think platforms not features will dramatically move forward.
Conference on Designing for User Experience
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Yahoo!’s branded services reach
1 out of every 2 Internet usersaround the world with morethan 500 million usersYahoo! Internal Data
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Yahoo! is the most visited site onlinewith nearly 4 billion visits and anaverage of 30 visits per user permonth in the US comScore Media Metrix, US, August 2007
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234 million users or nearly half ofYahoo! users worldwide are“under 35” years old, which ismore than four times MySpaceusers in the same demographic at53 million users comScore WorldMetrix, August 2007
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Social Media The ShiftThe Business of Attention
Agenda
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A business model in which “our customers are oursuppliers”
An advertising system in which people articulate theirinterests and passions and share marketing messages witheach other
Platforms, systems, and applications that connect media,technology, and people together into a processing andvalue creation network
Social MediaMedia made by and for users in communities
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The Shift
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Social media and networks are producing a new set of expectations regarding people's ability to contribute, create, personalize, and share experiences.
The Shift is Upon Us
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The Shift from Users to Networks
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Technology
UserBusiness
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Business
Technology
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Business
Technology
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Business
Technology
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The Shift from Consumer to Co-Creator
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The Shift from Customer Segmentation to Customer Insights
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The Shift from Control to Trust
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The Shift from Closed to OpenEcologies
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Who people are and the people they pay attention to
Where people are when they pay attention and the places theypay attention to
What people pay attention to
When people pay attention and the events they pay attention to
The Business of AttentionWe invite, capture, connect, guide, and monetize human attention
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More Simply
Marketplace that provides value to both consumers and advertisers enabled by technology
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Technology
Business User
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Behavioral Analytics
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Behavioral Analytics
Behavioral Targeting
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0111111011101
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Declared Interest
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+ Behavioral Targeting
+ Word of Mouth
+ Brand Advocacy
Behavioral Analytics
Declared Interest+
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Technology
UserBusiness
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Thanks
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