Index
Introduction
Vision & Mission
Key Features
Management
Situation Analysis
How It Works ?
Payment Flow
Marketing Strategies
Market Overview
SWOT Analysis
Competitors
Financial Projections
Introduction
ABC is a mobile-friendly B2B crossover B2C service. Shoppers limit transactional risk and buy with prepaid e-credits in their e-wallet. The service automates order management and invoicing and gives small business the economic benefits of purchasing from source and each other. The service allows buyers to profile purchase needs and recommends upstream suppliers, advancing the integration of formal and informal supply chains.
Vision & Mission
ABC is Africa’s preferred mobile-friendly business marketplace for merchants, corporate business and consumers to do online business, with minimal risk, directly with quality Suppliers.
Vis
on
ABC consistently delivers leading, trusted and innovative online and mobile commercial services for Suppliers, Customers and Shareholders.
Mission
Core Values
EFFICIENT ACCOUNTABILITY INTEGRITY TRUST QUALITY
Key Features
Sellers can profile their business and upload unlimited products in minutes
Sellers determine minimum order quantity and price
Sellers receive free WhatsApp-integrated marketing tool for their mobile device
Sellers can use discount coupons redeemable by shoppers at checkout
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Integrated service delivery to over 22 000 suburban address codes in SA
No more filling in waybills; Sellers simply print and attach to parcel
Access to parcel tracking and delivery status
Low transaction fees and payments in 7 days!
Key Features
Management
Name
Founder Description
Name
Founder Description
Name
Founder Description
SITUATIONAL ANALYSIS
Buyers have limited access to suppliersIncreased access to Suppliers and greater diversity of product options
Onerous credit and account application criteria
No requirement to complete credit or account applications.
Buyers have to take finance to buy stock in bulk.
Buyers will get opportunity to participate as an ‘Order Contributor’.
Time gap between order and delivery is uncertain and costly.
Buyers will get choice of mode of delivery of products. It will be economical and would not impact trading
HOW IT WORKS ?
Payment Flow
Milestones
Jan-June 2015 July-Sep 2015 Oct-Dec 2015 Jan-June 2016 July-Sep 2016
Milestone 1
Milestone 2
Milestone 3 Milestone 4
Milestone 5
Milestone 6 Milestone 7
Milestone 8
Phase I Phase II
Better understand MAU & optimizeClose 5+ Major Platform IntegrationsClose 2+ major Team Collaboration / Messaging ServicesLaunch a new category every 3 monthsClose at least 20 Enterprise Customers using XYZ
Understand & optimizeClose 5+ Major Platform IntegrationsMessaging ServicesLaunch a new categoryClose at least 20 XYZ
Marketing Strategies
Social Media E-Mail marketing Content Marketing Remarketing
Discount CouponsRadio Marketing Public Relations Word of Mouth Strategic Partners
Print Media
Endorsement
Market Overview
Hopes are high that African countries & companies will be able to seize the opportunities presented by the global rise of e-commerce to enhance their economic fortunes. Frost & Sullivan, an American market research & consulting company, estimates that the African e-commerce market will rise from US$ 8 billion in 2013 to US$ 50 billion by 2018.
McKinsey & Company report (July 2014) indicated that e-commerce could account for 10% of retail sales in Africa’s largest economies by 2025, which would translate into US$ 75 billion in annual revenue.
In Africa, e-commerce is hurt by low web penetration. However, the report notes in the Middle East & Africa the number of online buyers will grow 82% to 170.6 million in 2018 from 93.6 million in 2013.
According to Nielsen, a global analysis firm, the world’s highest rate of shopping via mobile phones is to be found in the Middle East and Africa, where 55% of respondents in a global survey say they use their device for online shopping – 11% more than the global average of 44%.
Target Market
Various retailers on a single platform
Lower operational costs
Comparison of prices between different retailers
Faster buying procedure
Variety of options under each category at single point which helps in saving effort & time of customers
The low brand popularity
Competition from already established competitors
Less experience than competitors
Large and Well Funded competitors with Similar Offerings
Future/potential competition from large businesses
Release more its own products and services
To increase the services and products
Growth of the online purchases
Large target market
Consistent market demand
SWOT Analysis
Competitors
Financial Projections
Projected Profit And Loss
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $228,820 $947,324 $2,010,955 $3,574,895 $9,134,987Total Direct Costs $261,613 $453,100 $844,347 $1,244,798 $1,934,839Gross Profit $32,793 $494,224 $1,166,608 $2,330,098 $7,200,148EBIDTA $290,598 $15,091 $415,567 $1,141,833 $5,107,896NPAT $306,226 $42,134 $278,712 $808,584 $3,662,410
The company will implement its forced and preferred Exit. The most likely exit for “XYZ” will come from an acquisition by a major player, if the company wants to maximize the firm’s value and scope.
XYZ is seeking investment of $ 315,259 in month 1 of operations.
The AskUse of Proceeds
Exit Strategy
Use Of ProceedsGross Equity Financing Proceeds
$63,052 100%
Legal & Incorporation Fees
$8,005 12.69%
Operating Expenses $21,001 33.31%
Tangible Assets $883 1.4%
Intangible Assets $7,366 11.68%
Net Working Capital $25,798 40.92%
Investment Opportunity
C U R R E N T L YR A I S I N G
F U N D I N GW I L L B EU S E D T O
Establish a core team and officeOngoing research and development
Working CapitalOrganizational Expenses and Marketing Expenses
Complete legal and contractual requirementsImplement campaign plans for customer sign ups
Develop Personnel TrainingDevelop User Education
Thank You!
www.infocrest.in [email protected]
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