SEO Strategy - Applicable for B2B & B2C
-
Upload
balakumar-saravanavel -
Category
Marketing
-
view
326 -
download
4
description
Transcript of SEO Strategy - Applicable for B2B & B2C
SEO Off- Page Strategy for B2B & B2C
Applicable for Lead Generations
Key Notes:
i. Unique & fresh content
ii. Social media – Facebook
iii. Social media – Google+
iv. Social media – Pinterest
v. Use image content
vi. Use video content
vii. Use micro-blogging sites
viii. PPT/Document sharing
ix. Citations/Business Listings
x. Bookmarking
Unique & Fresh Content
Upload fresh content once/twice per week
Remark:Keep your website active for Search Engine.
Instead of providing content for other websites, just use it in your website
Social Media - Facebook
Use the following executions to find social signals for your brand.
– Facebook Page Creation
– Address & Profile optimization
– Placing of Map Marker
– Updating Status twice per week
– Add a Business Location to each post
– Use Images & Video contents
Social Media – Google+
Use the following executions to find social signals for your brand.
– Create Business Page
– Optimize the page
– Add Website links
– Use Images & Videos
Social Media – Pinterest
Use the following executions to find social signals for your brand.
– Create profile with link
– Create board based on products/services
– Pin by using URL
– Use map option for each pin
Use Image Content
Use your image content effectively. We have plenty of image on website so we can use them to build natural links.
– Flickr
– Photobucket
– Panoramio
– Tinypic
Use Video Content
Video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy.
– Youtube
– Vimeo
– Dailymotion
– Myspace
Use Micro-Blogging Sites
Use Microblogging platforms such as Tumblr, Posterous and Identica as part of your Link Building strategy
– Meemi
– Rememble
– Identica
PPT/Document Sharing
Create simple presentation about your products, business model, achievements and upload them in the PPT sharing websites.
– Slideshare
– Scribd
– Slideshow
– Authorstream
Citations/Business Listings
List your business on the yellow pages and other business platforms. Please use the below platform to achieve this
– Foursquare
– Google places for business
– Yellow pages
– City search
Bookmarking
Create web pages that should encourage bookmarks, shares, likes, pins etc.
You may achieve this by using the below platforms:
– Diigo
– Folkd
Hope, this will help you to achieve the distance you want to cross in search marketing.
By - Balakumar Saravanavel